Firefly Diamonds, a premium lab-grown diamond jewellery brand, has opened its second Hyderabad store in Somajiguda, one of the city’s leading luxury retail hubs and a prime destination for jewellery shopping. The 1,400 sq. ft. standalone boutique brings together contemporary lab-grown diamond jewellery and a dedicated bridal shopping experience.
The store was inaugurated in the presence of Sanjeev and Jyoti Gupta, franchise partners, alongside the brand’s founders, Adit Bhansali and Aayush Bhansali.
The new store offers customers a dedicated destination to discover the brand’s collection of contemporary diamond jewellery. This is Firefly Diamonds’ largest store till date and features a bridal lounge. The store is a milestone in the brand’s expansion journey and marks Firefly Diamonds’ growing presence in India’s evolving jewellery landscape.
Adit Bhansali, Co-Founder, Firefly Diamonds, said: “Hyderabad has been an important market for Firefly Diamonds, given the city’s evolving consumer preferences and growing interest in contemporary jewellery. Since opening our first store here at Banjara Hills, we have received an encouraging response from customers, reinforcing our confidence in the market’s potential. The decision to open our second and largest store in Somajiguda is a natural next step in this journey. As we continue to expand, Hyderabad will remain an important part of our retail growth strategy, with plans to further strengthen our presence in the city and cater to its growing customer base.”
Adding to this, Aayush Bhansali, Co-Founder, Firefly Diamonds, added: “With the Somajiguda store, we wanted to create an experience that caters to different jewellery needs and milestones. The dedicated bridal lounge is particularly special to us, as we wanted brides and their families to have a space where they could explore, try and personalise their wedding jewellery at their own pace. We believe choosing jewellery for a wedding should be as memorable as the occasion itself, and this space allows us to make that experience more intimate and considered.”
