Ethnic and occassionwear brand Soch has strengthened its presence across North India with the launch of its second store in Noida just ahead of Diwali.
The 1,300 sq. ft. store stocks suit sets, sarees, kurtas, lehengas, dresses, kaftans and fusion wear for a range of occasions, with the festive season underway. The store is located at Boulevard Walk, Unit No. SF-06, Second Floor, Greater Noida (West), Uttar Pradesh – 201 305.
The opening is part of Soch’s wider North India expansion strategy, which focuses on strengthening its retail presence across key markets. With its growing network of stores and a diverse portfolio of ethnic and occasion wear, Soch remains committed to bringing together traditional craftsmanship and contemporary design while making every occasion a reason to celebrate.
Soch has been in the Indian ethnicwear market for over 20 years. The brand currently operates more than 175 exclusive stores across 70 cities. It also sells online through its website, soch.com, and through Amazon, Myntra and Ajio.
