Homegrown fashion brand Showoffff has recorded Rs 200 crore in revenue for the financial year ending March 2025, following a strategic brand refresh that has significantly boosted its digital and retail performance.
Originally launched as a 200 sq. ft. store in Jayanagar, Bengaluru, in 1993, the brand now operates 27 stores across Karnataka and Maharashtra, with a total retail space exceeding 500,000 sq. ft. Showoffff also has a robust presence across its own website and online marketplaces including Amazon and Myntra.
The recent rebranding – which included the addition of an extra ‘f’ to evolve from Showoff to Showoffff – was aimed at deepening its connection with India’s youth. The change has driven a 61% increase in digital engagement and a 75% jump in sales, taking total monthly website visits to over 10.5 lakh.
“We have decoded what Gen Z and young millennials truly want—authentic self-expression, inclusive designs, and a brand that speaks their language,” said Priya Shah, Founder of Showoffff. The brand’s collections now include oversized fits, gender-neutral silhouettes, and limited-edition capsule drops designed to resonate with young, fashion-conscious consumers.
Alongside its fashion-forward offerings, Showoffff has embraced 100% recyclable packaging and is actively integrating sustainability into its operations. It is also expanding its footprint in cities like Ahmedabad, Belgaum, Mysore, and Hubli, supported by a team of over 1,200 professionals. Quick delivery services are also available in major metro cities.
Looking ahead, Showoffff plans to triple its digital customer base by 2025, roll out experiential retail spaces, and launch a premium Luxe Collection. The brand is also diversifying into lifestyle sectors including wellness resorts, apparel manufacturing, and real estate ventures.
With its bold new identity, growing customer base, and ambitious plans, Showoffff is positioning itself as one of India’s leading fast fashion brands tailored for Gen Z and Millennials.
