Duke Fashions offers a diverse winterwear collection that includes sweaters and knitwear, featuring a mix of classic and contemporary designs…
Leading Indian apparel brand Duke Fashions was established in 1966 and is known for its commitment to quality, affordability, and innovation. Starting as a humble journey in the hosiery industry, the brand has evolved to cater to the diverse fashion needs of men, women, and kids across India. The brand prioritises sustainability by sourcing eco-friendly materials and implementing responsible manufacturing practices. With a focus on inclusive sizing and customer feedback, Duke ensures a flattering fit for all.
“Our mission is to continue shaping India’s hosiery and apparel industry by delivering exceptional products setting new trends and inspiring our customers to express their unique sense of style,” says Kuntal Raj Jain, Director, Duke Fashions.
“At the heart of Duke’s vision is the goal to make high-quality fashion accessible to everyone, ensuring our products reach every corner of India. From bustling cities to rural towns, we believe that everyone deserves access to premium fashion, and we are continuously working towards expanding our reach and presence,” he adds.
Key Categories
Duke’s winterwear collection blends warmth, style, and functionality. It offers a diverse winterwear collection that includes sweaters and knitwear, featuring a mix of classic and contemporary designs. The jackets and outerwear range from lightweight options to heavy-duty coats, ensuring protection against the cold in every setting. Additionally, its hoodies and pullovers are ideal for layering during the colder months. Thermal wear is designed for maximum warmth, serving as the perfect base layer and accessories like scarves, gloves, and hats complete the winter look while providing extra comfort. Its sweatshirts blend comfort and style, offering cosy yet trendy options for casual winter wear, making them versatile for layering or wearing solo in a variety of designs.
Jain highlights, “In the coming years, we are planning to expand our winterwear collection with several new categories, including sustainable options made from eco-friendly materials and an active performance line designed for outdoor enthusiasts.”
“Our target audience encompasses a diverse range of individuals, including men and women of all ages. We cater to both middleaged consumers and young adults looking for stylish, comfortable, and affordable fashion options,” he adds.
Omnichannel Strategy
Emphasising the need to provide a seamless customer experience across all sales channels, Jain says, “We believe in integrating our physical retail presence with a robust digital platform. Customers can easily browse our winterwear collection through our user-friendly website and mobile app, with options to purchase directly online or visit a store.”
Duke is particularly focused on enhancing online sales for winterwear, recognising the growing demand for convenient shopping options.
“Our digital strategy includes targeted marketing campaigns, social media engagement, and personalised recommendations to drive online traffic,” Jain states.
Retail Presence
Duke Fashions operates over 500 exclusive stores across India, ensuring extensive coverage and accessibility. The brand’s presence spans a variety of locations, from urban centres to smaller towns, allowing it to reach a wide demographic.
Jain explains, “When it comes to our store location strategy, we pay particular attention to colder regions, especially during the winter months.”
“By analysing market trends and customer preferences, we aim to establish stores in regions that not only have a higher population density but also face colder weather conditions, allowing us to cater effectively to local needs,” he adds.
Innovations and Technologies
Duke’s winterwear products leverage latest technologies to maintain a competitive edge while ensuring optimal warmth, durability, and protection through carefully selected materials.
Jain states, “We focus on performance-oriented clothing that enhances functionality and comfort. By incorporating seamless clothing techniques, we minimise chafing and improve fit. Our luxury winterwear showcases premium fabrics and refined designs.”
By using high-quality fabrics like wool and fleece, Duke’s product range provides excellent insulation while remaining breathable. Additionally, water-resistant and windproof fabrics are incorporated to keep customers dry and comfortable.
Demonstrating its commitment to environmental responsibility, Duke uses sustainable and recycled materials and incorporates finer yarns and innovative blends for enhanced durability and comfort. The designs also include multiple medicinal uses for added health benefits and new fits that promote agility.
The brand is dedicated to offering inclusive sizing in its winterwear collection by expanding its size range to accommodate a diverse array of body types. Thoughtful design elements ensure a flattering fit for all customers.
Material Selection
Duke uses high-quality fabrics like wool and fleece that provide excellent insulation while
remaining breathable. Its materials undergo rigorous durability testing to ensure suitability for all weather conditions.
“Embracing innovative textile technologies, we also focus on sustainability by exploring eco-friendly materials and production processes. By considering customer feedback, we continuously refine our material choices to meet cold weather demands while aligning with expectations for style and comfort,” Jain highlights.
Sustainability
Duke aims to implement sustainable manufacturing techniques that reduce water usage and energy consumption. Additionally, it focuses on creating durable winterwear designed to last, encouraging customers to invest in quality products that withstand the test of time rather than opting for fast fashion.
Duke’s initiatives include a recycling program that allows customers to return used winterwear for responsible disposal or repurposing. “By continuously seeking innovative solutions and setting measurable sustainability targets, Duke strives to enhance its environmental responsibility,” Jain adds.
Revenue Targets & Expansion Plans
Over the next two years, Duke aims to achieve revenue growth of 10-15%. It is committed to delivering high-quality fashion while continuously adapting to customer preferences and market trends.
“Future touchpoints of progress will involve increasing our footprint by establishing additional stores across key markets in India, enhancing our online presence, and introducing new product lines,” Jain concludes.