Fashion and lifestyle store chain Azorte by Reliance Retail opened its latest store at Infiniti Mall, Malad in Mumbai, the company announced in a release on Thursday. Spread across an area of 18,000 sq. ft., this is the brand’s 8th store in India.
Azorte offers a range of apparel, accessories, and footwear for men, women, and children along with an eclectic mix of retail technology, including mobile checkout, smart trial rooms, fashion discovery stations and self-checkout kiosks.
Over the coming two to three years, Reliance Retail plans to open between 200 and 250 Azorte stores across the country.
Reliance Retail launched Azorte in September 2022 with its first offline store in Bengaluru. The brand’s parent company is the retail arm of Reliance Industries Ltd., which owns and operates multiple fashion and lifestyle brands including Reliance Trends, Avantra by Trends, Fashion Factory, and Centro. The company also has a portfolio of over 50 international brands such as Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.
Founded in 2011, Infiniti Mall, Malad is a division of K Raheja Realty, it houses over 200 shopping brands, multiplex, 36 food outlets and an FEC (family entertainment centre) under the name Fun city which has an indoor 360° roller coaster in the country with a wide variety of Italian designed rides and Arcade games.