Indian D2C skincare brand Dot & Key has appointed Siddharth Vaya as Senior Vice President & Business Head to lead the business with a focus on strengthening category leadership, accelerating omnichannel expansion, and building sustainable, profitable growth.
Vaya brings close to two decades of experience across the FMCG and personal care industries, having held senior leadership roles at some of the country’s most recognized consumer brands. His career spans D2C, traditional brands, MNCs, and large Indian conglomerates across sales, marketing, and leadership roles.
He joins Dot & Key from Beardo, where he served as Chief Business Officer, building its profitable growth scale-up. Prior to Beardo, Vaya held leadership positions at Marico Limited as Category Head for the Saffola Oils portfolio. He also led the Male Grooming category, helping build the business across the men’s personal care space.
Earlier in his career, Siddharth spent over six years with NIVEA India, where he led the body lotions category and headed the NIVEA Men portfolio. He started his career with Reckitt Benckiser, spending nearly half a decade across various sales roles.
Commenting on the appointment, Suyash Saraf, Co-Founder & CEO, Dot & Key Skincare, said, “Siddharth brings a strong foundation in FMCG and category leadership, backed by a solid track record of scaling consumer brands. His experience spanning sales, marketing, and business, combined with a sharp understanding of the evolving Indian consumer, makes him a valuable addition to our leadership team as we enter this next phase of growth.”
Dot & Key recently crossed the Rs 1300 crore NSV milestone, registering a 13x growth in three years. Vaya’s leadership will be pivotal in driving the next leg of growth for the brand as it looks to scale further and become a top player in the Indian skincare industry.
Headquartered in Kolkata, Dot & Key was founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf, with a mission to make global-standard skincare accessible to Indian consumers. The brand has emerged as a leading player in India’s beauty market, with strong positions across sunscreens, moisturisers, facewash and lip balms including its flagship Vitamin C and Blueberry Barrier Repair ranges.
All innovation is developed in-house at Dot & Key’s own R&D lab, where a team of skincare scientists with over 50 years of combined experience blend the best of fruit actives and high-performance ingredients. The brand is backed by beauty retailer Nykaa.
