European luxury lingerie brand Hunkemöller has opened its newest outlet at Inorbit Mall in Vizag, marking the latest addition to its growing footprint in India. The store introduces the brand’s refreshed global retail concept to the city, centred on a more personalised approach to lingerie shopping.
The Inorbit Vizag outlet reflects Hunkemöller’s updated brand identity, featuring a softer colour palette, modern finishes and an elevated store design. A key feature of the new store is Hunkemöller’s personalised bra-fitting service. Trained store associates offer professional measuring, helping customers determine their correct size and receive fit recommendations tailored to their individual needs, from support levels to style preferences.
The store stocks the brand’s full range, including lingerie, sleepwear, swimwear, shapewear and accessories, alongside its Super Comfort collection, which the brand positions as combining comfort with style. Staff are on hand throughout the store to guide customers toward products suited to their lifestyle and body type.
Hunkemöller has built its identity around the idea that customers shouldn’t have to choose between style and comfort, pairing fashion-forward design with premium materials across its product lines. The Vizag store is designed to bring that philosophy to life through the combination of its product assortment and in-store fit service.
The Vizag launch is the latest step in Hunkemöller’s ongoing expansion across India, as the brand continues to open stores in both established and emerging retail markets nationwide.
Hunkemöller was founded in 1886 and has grown into Europe’s leading lingerie brand over more than 140 years, known for its focus on comfort, quality and inclusive sizing. The brand entered India through a partnership with Reliance Brands Limited and is currently marking ten years in the Indian market, alongside existing stores in Mumbai and Gurgaon.
The new Inorbit Vizag store is located on the Upper Ground Floor.
