COYU, the premium multi-brand platform curated for the modern Indian woman, has announced the opening of its new store at Ambience Mall, Gurugram.
The new outlet, located on the First Floor of the mall, showcases Coyu’s full range of offerings spanning dresses, co-ordinated sets, kurta sets, tops, shirts, sarees, bottomwear, jewellery, bags and footwear. The brand’s collections are designed to move fluidly between everyday and workwear dressing and festive, occasion and holiday edits.
With this new store, COYU aims to translate its distinctive identity into an immersive shopping environment, one that allows customers to explore its collections with ease and discover pieces suited to the many moments that shape their wardrobe. The brand views the format as a natural extension of its philosophy: style that is both effortless and occasion-ready.
Arjun Gehlot, Director, Ambience Group, said, “At Ambience Mall, our vision has always been to create a destination that reflects the changing aspirations and lifestyles of our consumers. As retail becomes more experiential and discovery-led, we continue to bring together brands that offer distinctive propositions and add depth to the overall experience. Moreover, COYU brings an effortless sense of style to our fashion mix, with versatile collections designed around the many occasions that shape a woman’s wardrobe today.”
For COYU, the Gurugram launch is an opportunity to strengthen its footprint in one of India’s key fashion markets and to become part of consumers’ everyday and occasion-led shopping journeys. The brand plans to continue building on this momentum as it expands its physical presence alongside its existing platforms, reinforcing its position as a go-to destination for versatile, contemporary womenswear.
