Tommy Hilfiger has officially launched its own direct-to-consumer digital platform in India, in.tommy.com, marking a major step in the brand’s e-commerce strategy in the country.
In India, Tommy Hilfiger is operated by PVH Arvind Fashion Pvt. Ltd., a joint venture between Arvind Fashions Ltd. and PVH Corp. (Tommy Hilfiger’s global parent), founded in March 2014.
The launch was announced on social media by Saikot Das, CEO of Digital Business and Chief Brand & Strategy Officer, Arvind Fashions. Das wrote on Linkedin, “A significant milestone for Tommy Hilfiger – one of the most iconic and best-loved brands in the country now has a digital home built and owned by the brand.”
The new platform, according to Das, is designed to deepen the brand’s relationship with its consumer base by offering a dedicated, brand-controlled shopping experience.
The new site, in.tommy.com, is now live and open to customers.
