BOSS has announced Indian actor and dancer Ishaan Khatter as one of the faces of its Fall/Winter 2025 campaign, ‘Be the Next.’ The campaign highlights individuals who are redefining success, staying true to themselves, and shaping their own journeys.
Khatter, who has been making waves internationally with his performance in the Cannes 2025 film Homebound, represents ambition, individuality, and creativity—the values at the heart of BOSS. In the campaign film, he is seen moving through a symbolic tunnel towards a bright light, styled in elegant looks from the BOSS Fall/Winter 2025 collection.
Speaking about the campaign, Khatter said, “It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. For me, it’s not just about success but about the journey and the stories we create along the way.”
Alongside Khatter, the campaign also features English actor Aaron Pierre, SEVENTEEN leader S.COUPS, tennis star Taylor Fritz, and model Amelia Gray. Together, they represent a new generation of talent across film, sport, music, and fashion.
Shot by photographer Mikael Jansson with creative direction from Trey Laird & Team Laird, the campaign will be promoted worldwide through outdoor advertising, billboards, and digital channels.
The BOSS Fall/Winter 2025 collection is now available in BOSS stores globally, on boss.com, and through select retail partners.
