Audi, the German luxury car manufacturer, has partnered with Ajio Luxe, Reliance Brands’ premium e-commerce platform, to launch the Audi Collection in India. The collection features over 30 products across lifestyle, accessories, premium collectibles, and detailed car miniatures, now available exclusively on Ajio Luxe.
With prices ranging from Rs 3,000 to Rs 95,000, the Audi Collection brings the brand’s signature design sensibility into everyday life, blending automotive precision with contemporary style.
Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we believe style is an extension of performance. Our collaboration with Ajio Luxe allows customers to bring home Audi’s progressive design ethos in a new form. More than just fashion, the Audi Collection represents a way of life—refined, expressive, and confidently understated.”
Deval Shah, Business Head, Ajio Luxe, said, “At Ajio Luxe, we understand the evolving aspirations of India’s top consumers, who drive the majority of discretionary spending. While luxury was once confined to a handful of cities, we’re building nationwide access through a seamless, digital-first experience. The Audi Collection is a natural extension of our vision to curate like-minded brands and elevate the consciousness for all things luxury.”
The new line is organised into four distinct categories—Business, Casual, Active, Audi Sport, and Miniatures. From functional bags and sunglasses to sophisticated drinkware, watches, and collectible car models, the collection reflects Audi’s focus on quality, craftsmanship, and timeless design.
