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Zara unveils festive collection with Quirk Box’s Jayesh Sachdev

Zara has partnered with multidisciplinary artist Jayesh Sachdev to launch a limited-edition capsule collection titled ‘Reverie,’ debuting in India on October 15, 2024. The collection includes womenswear, menswear, kidswear, and accessories available in select stores and online at Zara.com.

Central to the collaboration is a 10-foot tiger sculpture displayed at Zara’s flagship store in Phoenix Palladium, Mumbai, with special installations also present in stores across New Delhi, Bangalore, Pune, and Gurgaon. The tiger motif, representing power and protection, is a recurring element in the collection, which incorporates bold graphic lines and vibrant colors such as gold, crimson, and emerald to capture the festive essence of Diwali.

The capsule collection features t-shirts and sweatshirts for men, women, and children, along with accessories including a tote bag and a patchouli-scented candle.

Jayesh Sachdev is known for his work as an artist, sculptor, and designer. He founded the Quirk Box label and Quirk Box Design Studio, both recognised for their innovative approaches to fashion.

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