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Puneet Dudeja, Partner, The Knowledge Company
Puneet Dudeja, Partner, The Knowledge Company
Business Development Director for South Asia, WGSN

Why the future of womenswear belongs to brands that think local

The global womenswear market is entering a new era, one defined less by seasonal trends alone and more by shifting consumer expectations around identity, value, inclusivity and cultural relevance. Today’s consumer is more intentional, digitally connected and emotionally driven in their purchases. They expect brands to reflect not only their style preferences, but also their…

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