British lifestyle brand Lee Cooper has entered India’s eyewear market with the launch of its international eyewear collection, developed in partnership with local licensing firm Brandzstorm.
The move extends Lee Cooper’s India business beyond its existing apparel, footwear and accessories lines, and brings to the country a category the brand says has already found strong footing in Europe and other international markets.
The new range spans optical frames and sunglasses designed for men, women and children, built around clean silhouettes, lightweight materials and a broad colour palette. It includes classic styles alongside more contemporary fashion-forward designs, all pitched at accessible price points. Notably, the collection also includes a dedicated children’s line, aimed at rising demand for kids’ eyewear amid growing parental concern over screen time and UV exposure.
Lee Cooper is positioning the collection in the ‘accessible premium’ segment — international design and quality, but priced for everyday buyers.
Daisy Laramy-Binks, MD, Lee Cooper Global said, “Launching our eyewear collection in India marks a significant milestone in Lee Cooper’s global journey. For over a century, we have stayed true to our East London roots, blending authentic British style with the practical, everyday comfort our customers demand. As we bring our design heritage to the vibrant and evolving Indian market, we are excited to offer eyewear that perfectly captures this spirit: timeless, accessible, and crafted for the modern individual. We aren’t just launching a product; we are inviting a new generation of consumers to experience the Lee Cooper legacy.”
Ujjval Saraf, CEO & Managing Director, Brandzstorm said, “Lee Cooper has built tremendous equity as one of the world’s most recognised British lifestyle brands, and we are delighted to introduce its globally established eyewear collection to Indian consumers. We see significant long-term potential in the category as consumers increasingly seek internationally designed, premium-quality eyewear at accessible price points. With Lee Cooper’s proven global product expertise and Brandzstorm’s deep understanding of the Indian market, distribution network and licensed brand business, we are confident of building Lee Cooper Eyewear into one of the leading accessible premium eyewear brands in the country. This launch further strengthens our commitment to bringing globally successful lifestyle categories to India while creating sustainable long-term value for our brand partners and retail ecosystem.”
The collection will roll out through major optical retail chains, independent opticians and select e-commerce platforms, with a phased expansion into more offline and online channels planned over time. Lee Cooper has also signaled interest in eventually extending the eyewear line into smart and connected eyewear technology.
The eyewear launch is part of a broader pattern of category expansion for the brand in India. This July, Lee Cooper also expanded into fragrances, marking its first entry into personal care after more than a century of building its name in denim and apparel.
Founded in London in 1908, Lee Cooper is one of the world’s original denim and lifestyle brands, with a portfolio today spanning apparel, footwear, accessories and lifestyle goods across multiple markets.
Brandzstorm is an Indian licensing company that manages a portfolio of international brands across watches, eyewear, jewelry and fashion accessories.
