As Delhi transitions into the winter season, UNIQLO has launched a HEATTECH branding campaign on the Yellow Line of the Delhi Metro. Running from 1 December to 31 December 2024, the campaign features eight metro carriages wrapped in HEATTECH visuals, highlighting the brand’s thermal wear.
HEATTECH uses advanced fabric technology to convert body moisture into heat, offering a practical winter solution. The campaign aims to introduce commuters from Gurgaon and Delhi to the benefits of this thermal wear.
The metro wrapping spans the Yellow Line, from Samaypur Badli to HUDA City Centre, covering high-traffic stations such as Rajiv Chowk, INA, and Sikanderpur. This initiative aligns with UNIQLO’s focus on delivering functional LifeWear suited to local needs for the winter season.
