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Titan launches 12 MBOs only for watches category, to launch 150 more in FY24

Leading retail conglomerate Titan Company Limited has launched multiple brand outlets of Titan World and Helios across Delhi-NCR. The launch comes just ahead of the festive season, giving the company time to capitalize on festive sales, gifting and the upcoming wedding season.

The new outlets were inaugurated in the presence of Ajay Dwivedi, Retail Head, Watches & Wearables Division, Titan Company Limited and Nirmal Lobo, Regional Business Head (North), Titan Company Limited.

The retail outlets span across prominent locations in Delhi, Noida and Ghaziabad with 4 standalone and 8 combination stores. With this launch, the company now has 640+ Titan World Stores and 200+ Helios stores in India. The stores will offer a wide range of watch collections in the sub premium and premium categories.

The launch solidifies Titan Company’s position as a market leader in the watches segment, with over 175 stores opened across the country post-Covid. The robust growth of double digits in revenue over the past year showcases the company’s resilience and customer appeal.

Titan World has made a notable investment of over Rs 200 crores last year in its retail business. This dedicated funding has been strategically channeled into a comprehensive revitalization of the retail environment, thereby reaffirming the brand’s resolute commitment to enhancing the overall customer experience.

Significant investments are being made towards the Helios business to tap into the growing market for international watch brands in India.

Speaking on the inauguration, Ajay Dwivedi, said, “Delhi NCR is a very significant market for us. While we have big expansion plans in the region, our focus on providing an exemplary retail shopping experience and offerings to our customers will serve as a key differentiator.”

“The new stores cater to a wide range of products inclusive of over 45 international brands with superlative designs for varied festivities and occasions to suit diverse preferences. Our goal is to create an engaging and enthralling community experience. Activities such as the ‘watch-heist’, crafted to highlight our customer-centric philosophy, exemplify our dedication to continuous innovation,” he added.

Titan Company plans to add 150+ stores (Helios & Titan World) in 50 new towns in FY2024. In the last financial year, Titan Company has sold 3.5 million watches through both these outlets.

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