Tata CLiQ, one of India’s prominent e-commerce platforms, has rebranded as Tata CLiQ Fashion, marking its transition from a horizontal marketplace to a dedicated vertical platform focused on fashion and lifestyle. The move includes a comprehensive overhaul of its brand identity, introducing a new manifesto, logo, visual design system, and an updated app and website.
The platform now targets categories such as apparel, footwear, watches, accessories, beauty, gadgets, and home, positioning itself as a fashion-first e-commerce destination. According to Gopal Asthana, CEO of Tata CLiQ, the rebranding reflects a strategic shift to focus on fashion and lifestyle, aiming to drive growth and establish leadership in the category.
“Our goal is to elevate fashion as a form of self-expression. We want to empower consumers to express their unique style in bold and meaningful ways, offering a personalised, cutting-edge shopping experience,” Asthana said.
Revamped Brand Identity
The rebranding includes a new logo featuring a vibrant Rose Pink and Cerulean Blue palette. The design balances boldness and sleekness, representing the brand’s commitment to innovation and inclusivity. This identity is reflected across all consumer touchpoints, including the app, website, and packaging.
Curated Shopping Experience
Tata CLiQ Fashion now offers over 6,000 brands across various categories, alongside dedicated stores tailored for specific styles and occasions:
- Sneaker Store: Showcasing the latest footwear trends.
- Indie Finds Store: Featuring products from homegrown and emerging brands.
- Lingerie Store: Providing a diverse selection of styles for comfort and confidence.
- Winter Wear Store: Offering stylish winter essentials.
- Wedding Store: Catering to wedding fashion needs.
Additionally, the platform includes Tata CLiQ Palette, a curated selection of beauty products.
New Features and Enhancements
Tata CLiQ Fashion is introducing innovative features like:
- Fit Assessment: Analyzing past purchases to recommend size and fit.
- Virtual Try-On: Enabling customers to visualize products before purchase (upcoming).
- Hyper Personalisation: Streamlining product discovery based on individual preferences (upcoming).
Launch of e-Magazine
The brand has also launched e-Stylist, an editorial feature available on the app. It offers content such as trend reports, styling guides, care tips, and curated shopping lists to help users stay updated with fashion trends.
Tata CLiQ Fashion aims to deliver a refined shopping experience while promoting individuality and self-expression in fashion.
About Tata CLiQ Fashion
Tata CLiQ Fashion is an e-commerce platform focused on fashion and lifestyle, offering over 6,000 brands across various categories. It features curated stores such as the Sneaker Store, Indie Finds Store, Lingerie Store, and Tata CLiQ Palette, catering to diverse styles and needs.
The platform provides tools like e-Stylist, offering trend updates, wardrobe care tips, style guides, and curated shopping lists to assist consumers in building a wardrobe that aligns with their preferences.
