In India, LOLA CASADEMUNT is looking to enter through a local partner who understands the market’s nuances and has a deep knowledge of the consumer’s mindset…
LOLA CASADEMUNT was born in 1981—an eponymous label born of Mrs. Lola’s artistry in crafting bows and hair accessories, all from the comfort of her garage. Her simple yet fine vision, combined with her impeccable taste and craftsmanship soon caught the eye of a local distributor in Spain, setting the stage for a journey of remarkable growth. From gracing the shelves of Spain’s iconic department store, El Corte Inglés, to establishing an exclusive presence within its stores, LOLA CASADEMUNT flourished.
In 2018, the brand celebrated a milestone, opening its first flagship boutique on the stylish Rambla Cataluña in Barcelona—its hometown. This was just the beginning. In 7 short years (including the Covid years), the brand has expanded exponentially.
“Today, in the Spanish market, we currently have 29 owned stores, 4 franchises, and 44 corners in El Corte Inglés stores. We also have 684 wholesale points of sale in Spain, as well as our own e-shop and presence on El Corte Inglés, Zalando, and AboutYou marketplaces,” says Paco Sánchez, CEO of LOLA CASADEMUNT.
He goes on to explain that internationally, LOLA CASADEMUNT has:
- 1 concept store in a joint venture with Perfumería Julia in Andorra
- 3 corners in Portugal (El Corte Inglés department store)
- 2 stores in Saudi Arabia
- In total, the brand is present in 42 countries with more than 840 points of sale and 100 single-brand stores globally.
- Its online presence is expanding, including in 9 foreign countries through its own e-commerce, Palacio de Hierro in Mexico (14 corners), and marketplaces like El Corte Inglés (Portugal), Zalando (14 countries), and AboutYou (26 countries)
LOLA CASADEMUNT’s current aim is to consolidate its presence in the markets where they are already established while growing in a controlled manner. “Our online business is the fastest-growing segment due to the rise of e-commerce, but we will continue to nurture our other two channels—Retail and Wholesale—since each has its own customer base. We will be present wherever growth opportunities arise in a controlled manner,” says Sánchez.
For 2025, the brand plans to expand in the domestic market with 6 new store openings and corners to increase its reach, while also growing internationally through its e-shop in other countries, entering new marketplaces, and establishing commercial partnerships in key markets for the wholesale channel. “It will be a year full of challenges to keep evolving and building a stronger, more attractive business and brand,” Sánchez states.
Omnichannel Journey
With an enduring commitment to bold, elegant fashion, the brand continues to captivate and expand, bringing its signature flair to the world. Today, as it continues to expand, LOLA CASADEMUNT is redefining the retail experience by seamlessly integrating cutting-edge technology, offering a more immersive and personalised shopping journey.
“Our omnichannel strategy focuses on providing a seamless experience, with no distinction between online and in-store shopping. Customers can buy online and return in-store, or vice versa. We also optimise inventory by allowing stock from any store to be sold through our website, and we ship orders from the nearest store to the customer, reducing delivery times and distances. This strategy is designed to offer smooth and efficient experience under our Lola 360º approach,” Sánchez explains.
In addition to a robust omnichannel strategy, logistics and supply chain are crucial to the brand’s growth and for delivering the quality experience their customers expect.
“Efficient supply chain management ensures product availability, minimizes stockouts, and guarantees on-time deliveries, all of which are essential for our omnichannel strategy. Logistics also optimises order distribution, allowing us to ship from the nearest store, improving delivery times and reducing costs. In summary, logistics and supply chain are key pillars for maintaining service excellence and supporting our business growth,” says Sánchez.
TECHNOLOGY INTEGRATION
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India Strategy: Searching for the Right Partner
Sánchez says India makes a very attractive market for LOLA CASADEMUNT for multiple reasons. “The economy in India is one of the fastest-growing in the world, and we believe that fashion is an area that will experience exponential growth. We are also certain that our vibrant, energetic, and empowering collections will resonate with the future generations, making us a great fit for India’s dynamic market.”
In India, LOLA CASADEMUNT is looking to enter through a local partner who understands the market’s nuances and has a deep knowledge of the consumer’s mindset. “Partnering with a strong retail group will ensure the perfect balance between local insight and our global brand identity, allowing us to tailor our offerings while maintaining our essence,” states Sánchez.
Sánchez says that LOLA CASADEMUNT relies on a combination of local insights to decide which city to launch a store in first. “Having said this, we do believe that cities like Mumbai and New Delhi might be a good fit for us and, eventually, Bangalore, a recognized fashion hub, would also be an ideal launch city for our brand. This vibrant, cosmopolitan city is the perfect environment to introduce LOLA CASADEMUNT to the Indian market,” he states.
To this he adds that his brand always looks for stores that offer the right consumer environment and match the brand’s positioning. “Whether it’s in prestigious malls or high streets, we want to ensure that the retail space aligns with LOLA CASADEMUNT’s identity and offers an experience that enhances our brand values,” says Sánchez.
He adds that when the brand enters India, it will target bold, confident women aged 30 and up who embrace their individuality and are not afraid to stand out from the crowd. They will seek a total look, embodying empowerment, style and modernity—core values of LOLA CASADEMUNT.
Short & Long Term Goals for India
In the short term, LOLA CASADEMUNT aims to establish a strong presence in one key market, gradually expanding to other cities as it builds brand recognition. In the long term, the brand looks to become a household name in India, with a loyal customer base and a significant retail presence across major cities.
“While we will stay true to our DNA and essence, we understand the importance of adapting to local preferences. Some capsule collections or special pieces may be designed to resonate with the Indian customer’s unique taste, but the overall brand identity will remain intact,” Sánchez says, adding that the brand will adjust its pricing strategy according to import costs, while keeping in mind the premium positioning of the brand.
“We aim to offer a product that combines high quality, design and exclusivity,” he concludes.
LOLA LOVES SUSTAINABILITY
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