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Soch unveils Spring Summer 2024 collection

Soch, India’s prominent evening and occasion wear brand, has rolled out its Spring Summer 2024 Collection- Summer Statements. The latest range offers a diverse selection of fabrics and styles, presenting a fresh take on ethnic wear tailored for today’s modern woman.

The Spring Summer 2024 Collection comprises several themed sub-collections, each presenting a distinct aesthetic:

Indigo Hues: Narrating the story of timeless elegance and drawing inspiration from deep, profound, and tropical blue, this collection redefines indigo through silhouettes and styles designed for the modern woman.

Schiffli Chic: Combining the finesse of needlework with trendy designs, intricate details, and sophisticated craftsmanship. The collection brings a fresh essence to the timeless charm of the symphony of embroidery and prints.

Kota Couture & Breezy Threads: Emphasizing lightweight and comfortable fabrics, these collections offer a range of summer outfits in pastel tones, ensuring comfort without compromising style.

Ivory Elegance: A versatile collection that transforms summer whites into versatile styles suitable for various occasions, seamlessly transitioning from day to night and ideal for the upcoming festive season.

Vivid Blooms: Celebrating floral prints and radiant summer colors, this collection brings a playful and artistic flair to summer wardrobes.

In addition to these curated collections, Soch’s range extends across sarees, churidar sets, dresses, kurtas, kaftans, and lehengas.

The Spring Summer 2024 Collection features a vibrant palette of fabrics and embroidery, suitable for various summer occasions. Classic prints, detailed craftsmanship, and intriguing patterns dominate the collection, enhancing the summer wardrobe of fashion enthusiasts. The collection is priced starting at INR 1498 and is available at all Soch outlets and online.

Soch, known for its blend of tradition and modern artistry, offers a wide range of designer ethnic wear. With 175 stores across 68 cities, the brand has established itself as a leading destination for stylish and elegant ethnic wear in India.

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