Homegrown footwear brand Rosso Brunello today announced the launch of its new store at Chandigarh Airport, marking a meaningful step in bringing the brand closer to modern, on-the-move consumers while strengthening its presence in North India. Located within a high-footfall transit hub catering to both domestic and international travellers, the store has been thoughtfully designed to showcase the brand’s core collections with clarity and elegance.
The store reflects Rosso Brunello’s contemporary and premium brand identity, translating its refined aesthetic into an intimate retail environment tailored for the airport setting. Clean lines, understated luxury, and functional elegance define the interiors, ensuring seamless navigation and effortless browsing for travellers. Every element prioritises product visibility while maintaining the brand’s signature sense of refinement.
The new address presents a curated airport assortment, featuring Rosso Brunello’s key footwear categories and best-selling styles. Designed for versatility and ease, the collection aligns with the brand’s high-quality standards while meeting the specific needs of travellers seeking functional, wearable, and stylish shoes.
For Rosso Brunello, Chandigarh Airport represents a strategic location. “It allows us to connect with a dynamic and premium audience. This store represents our continued focus on expansion, accessibility, and delivering high-quality footwear that combines global design with lasting craftsmanship,” the brand says.
This store forms an integral part of Rosso Brunello’s broader retail expansion strategy, which includes building a presence in key cities as well as high-visibility travel retail locations.
With plans to open up to 45 more stores over the next 18 to 24 months, including 10 to 15 stores across malls and airports, Rosso Brunello is also gearing up to enter the travel retail segment with a dedicated travel collection.
By entering the travel retail segment, the brand aims to introduce its collections to new customers, enhance brand recall, and reinforce its premium positioning.
