Reliance Retail’s omnichannel beauty platform Tira has added South Korean dermo-cosmetic label Dr. Melaxin to its brand roster, marking the label’s entry into the Indian market. The brand will be sold exclusively through Tira’s online platform and its select physical stores.
Dr. Melaxin has built its identity around a ‘slow aging’ philosophy, drawing on principles from vaccine science to develop what it calls clinically evaluated formulations. The brand targets common skin concerns such as pigmentation, enlarged pores, under-eye aging, and loss of firmness. All its products follow an 8-free clean formulation standard and are cruelty-free and dermatologist-tested, with independent clinical trials reportedly showing improvements in hydration, radiance, and firmness within four weeks.
The brand has expanded rapidly since its international debut, entering the US, Japan and Southeast Asian markets before becoming the top-ranked K-beauty brand on TikTok Shop in both the US and UK.
For its India launch, Dr. Melaxin is leading with its Peel Shot range — an exfoliating ampoule formulated with rice-based AHA and BHA, Pentavitin, and rice water, aimed at refining pore appearance and improving skin texture.
Commenting on the launch, Yu Kyoung Hwa, Chief Executive Officer, Dr. Melaxin, said, “Indian consumers are curious, informed and genuinely interested in effective skincare solutions. Their key concerns—from pigmentation to texture and firmness— are exactly what we have set out to address. Through our launch with Tira, we are excited to bring our most innovative products, including the Peel Shot line, to the people it was created for.”
The launch adds to Tira’s expanding lineup of international beauty brands. Since its launch by Reliance Retail, the platform has grown to over 20 million app downloads and claims delivery coverage to more than 98% of India’s pincodes.
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Its flagship store at Jio World Plaza in Mumbai spans over 6,200 sq. ft. and houses a dedicated luxury beauty suite alongside in-store tech such as virtual try-on tools and skin analyzers.
