UK-based facial fitness brand FACEGYM today announced its official debut in India through Reliance Retail’s omnichannel beauty platform, Tira with a Shop-in-Shop (SIS) at Tira, Kemp’s Corner, Mumbai.
The launch follows Reliance Retail Ventures Limited’s (RRVL) strategic minority investment in FACEGYM in 2025.
As part of its broader India market-entry strategy, FACEGYM plans to expand across three key metro cities in the first phase-Delhi, Hyderabad, and Kolkata, over the coming months through a mix of shop-in-shop formats and standalone stores. The launch taps into the rapid growth of India’s beauty and wellness sector, driven by increasing consumer awareness and a growing preference for performance-led, results-oriented skincare and wellness experiences.
Founded by Inge Theron, FaceGym trains the face like one trains their body. “There’s a clear move towards more intentional, performance-led beauty choices in India, and FACEGYM fits seamlessly into that shift,” Theron said.
The brand’s core offering in India will include its globally recognised treatments such as Signature Hands, Signature Sculpt, alongside several targeted add-ons tailored to different Indian skin and muscle needs. The brand encourages structured, multi-session packages to encourage routine-led consumption, drive stronger long-term outcomes, and build sustained customer engagement.
A Tira spokesperson said, “The launch of FACEGYM in India marks the introduction of a truly differentiated category at the intersection of beauty, wellness, and fitness. Built on consistency, technique, and visible results, FACEGYM has redefined facial care globally, and we believe Indian consumers are ready to embrace this innovative approach. Through Tira, we have the opportunity to introduce the concept to a highly engaged beauty audience, drive discovery through immersive experiences, and scale the brand meaningfully across the country.”
