Reliance Retail has launched AJIO Beauty, a new platform aimed at India’s fast-growing beauty and personal care market. The move combines the fashion reach of AJIO with the beauty expertise of Tira, another Reliance-owned platform, as the company builds out a single fashion-and-beauty ecosystem.
The new platform will offer products across value, bridge-to-luxury, premium and luxury segments. It covers skincare, makeup, haircare, fragrances, bath and body, personal care, and beauty accessories. Shoppers can choose from more than 1,500 brands, spanning Indian and international labels.
AJIO Beauty will deliver to over 19,000 pin codes nationwide. In select cities, customers will also get faster delivery through AJIO Rush, the company’s quick-commerce service.
Reliance says the platform is built around discovery, not just transactions. It will feature trend-led content, curated routines, ingredient-based recommendations, and personalized product edits — features drawn from AJIO’s fashion-first approach to shopping.
Speaking on the launch, AJIO Spokesperson said, “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country.”
The launch adds another vertical to Reliance Retail’s expanding lifestyle business. The company already runs Tira as a dedicated omnichannel beauty platform; AJIO Beauty extends that offering to AJIO’s existing fashion customer base.
