Liberty Shoes Ltd. has inaugurated a new showroom at Elan Epic Mall in Gurugram, marking the footwear brand’s 46th store in the Delhi NCR region and its latest push into premium retail destinations in the capital corridor.
The store carries Liberty’s full range — formal and casual footwear, athleisure, and accessories — in a redesigned retail environment the company says reflects a more contemporary, experience-led approach to in-store shopping. Zoning and visual merchandising have been laid out to walk customers through the brand’s portfolio in a single visit.
Elan Epic Mall is among Gurugram’s higher-footfall lifestyle destinations, and the location fits what the company describes as a deliberate strategy to follow aspirational, urban consumers into the spaces they already frequent.
“Our expansion into destinations like Elan Mall reflects a conscious shift towards experience-led retail. Today’s consumer is looking beyond just products, they seek convenience, engagement, and a cohesive brand journey. This store is designed to deliver on all three, while staying rooted in Liberty’s core promise of comfort, quality, and accessibility. As we scale, our focus remains on building meaningful touchpoints that bring us closer to our consumers,” said Anupam Bansal, Executive Director, Liberty Shoes Ltd.
The opening is part of a broader omnichannel push by the brand, complementing its online retail presence. Liberty, listed on the BSE (ticker: LIBERTSHOE, scrip code 526596), has been in the footwear business for over six decades and sells across men’s, women’s, and children’s segments through multiple sub-brands.
