Reliance Brands Limited (RBL) has entered into an exclusive partnership with SKIMS, bringing the global women’s underwear, shapewear and loungewear brand to India, as announced by the company on Wednesday.
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining the women’s underwear, shapewear, and loungewear categories by creating solutions for everybody. SKIMS continues to set new standards across its categories with a growing portfolio, including Mens and NikeSKIMS.
Built on a deep understanding of fit, comfort, and the body, the brand combines technical innovation with elevated design to reimagine the foundations of everyday dressing, the company said.
“SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them,” said Isha Ambani, Director, Reliance Retail Ventures Limited. “We are proud to introduce SKIMS to India and to build it here for the long term.”
“We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear,” said Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS. “The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”
“Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint,” said Jens Grede, Co-Founder & CEO, SKIMS.
As part of the partnership, SKIMS will make its India debut with its first stores in Delhi and Mumbai. The brand will subsequently expand across the country through a phased rollout spanning physical and digital channels.
