Global footwear brand Hush Puppies, exclusively retailed by Bata India, has announced Vir Das as its new ambassador for India. The announcement comes in a unique twist, as the comedian and actor prepares to host the 52nd International Emmy Awards, making him the first Indian to do so.
Vir Das, known for his sharp wit, style, and humane values, aligns with Hush Puppies’ playful brand identity. The partnership underscores the brand’s appeal for those seeking a blend of comfort and style, with a focus on modern Indian consumers.
To kick off the collaboration, a humorous brand film was released, depicting Vir preparing for the Emmys. Dressed in a sharp suit, Vir realizes he’s missing the key accessory to complete his look—his ‘puppies.’ After a comedic search, he finds a pair of Hush Puppies shoes, which he declares are the finishing touch for his big night.
“We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies,” said Deepika Deepti, Head of Marketing at Bata India. “His unique style, global lifestyle, and ability to challenge the status quo resonate with Hush Puppies’ promise of style and elevated comfort.”
Vir Das commented, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”
Hush Puppies aims to bring its signature balance of comfort and style to a new generation of consumers, with Vir Das leading the brand’s message.
