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Sanya Arora
Sanya Arora
Sanya has a keen eye for industry trends and a passion for uncovering the stories behind the brands. Her goal is to deliver insightful analysis and in-depth reporting on the business of fashion. From emerging fashion brands to established powerhouses, she strives to bring readers the latest news and expert perspectives shaping the fashion world.

How Jeanologia partnership transformed denim manufacturing for Numero Uno

In a stride towards sustainable fashion, Numero Uno, a leading denim wear brand, partnered with the Spanish technology company Jeanologia to revolutionise its manufacturing practices. This collaboration, which began nearly a decade ago, underscored Numero Uno’s commitment to eco-friendly production processes.

Jaiwant S Dhingra, Director of Marketing & Business Development at Numero Uno, highlighted the brand’s journey with Jeanologia, an innovator in jeans washing consultancy. Jeanologia’s cutting-edge technologies, particularly their Laser Technology, have been pivotal in reducing the environmental impact of denim manufacturing. This partnership marked a significant step towards sustainable fashion practices, boasting several achievements:

  • Laser Technology Innovation: Using Jeanologia’s advanced Laser Technology, Numero Uno phased out harmful sandblasting and hand-sanding techniques. This reduced water consumption and eliminated the use of chemicals, making the manufacturing process safer for workers and the environment.
  • G2 Ozone Treatment: Utilising Jeanologia’s G2 Ozone Treatment, Numero Uno achieved a faded look for its jeans without resorting to bleach or hypochlorite. This innovative approach drastically cut down on chemical usage, further enhancing environmental sustainability.
  • Water-less Jeans Collection: Numero Uno introduced a pioneering collection of water-less jeans. These jeans are crafted using just one glass of water per pair, a remarkable reduction compared to the industry standard of 300 liters per pair. This initiative showcases Numero Uno’s dedication to minimising its environmental footprint without compromising on quality or style.

Beyond technological advancements, Numero Uno implemented robust environmental practices throughout its operations. The brand’s Effluent Treatment Plant ensures zero liquid discharge, recycling water within its manufacturing processes. Additionally, Numero Uno embraced renewable energy sources such as solar power and implemented energy-efficient lighting and ventilation systems in its facilities.

As consumer demand for sustainable fashion grows, Numero Uno and Jeanologia exemplify how innovation and environmental responsibility can coexist in the fashion industry. This partnership not only set new standards for eco-friendly manufacturing but also underscored the importance of collaborative efforts in creating a more sustainable future for fashion.

These initiatives reflect a broader trend in the fashion industry towards more sustainable practices. As consumers become increasingly aware of environmental issues, partnerships like that of Numero Uno and Jeanologia set a powerful example of how technology and innovation can drive significant positive change in traditional manufacturing processes.

Founded in 1987 by Narinder Singh Dhingra, Numero Uno has established itself as a pioneering force in the denim manufacturing industry. With four state-of-the-art manufacturing units in North India and a capacity of over 200,000 pieces per month, the brand continues to innovate while staying true to the timeless appeal of denim.

Established in 1994, Jeanologia is well-known in sustainable textile solutions, offering technologies that enhance productivity while reducing water and energy consumption. With innovations like laser, ozone, e-Flow, and H2 Zero technologies, Jeanologia leads the textile industry’s transformation, aiming for zero pollution and sustainable production practices.

By combining technological innovation with environmental stewardship, Numero Uno and Jeanologia are setting new standards in sustainable fashion, proving that style and sustainability can indeed go hand in hand.

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