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WOW Skin Science achieves 5x growth in U.S. retail through CVS partnership

Beauty brand WOW Skin Science has announced a major milestone in its U.S. expansion by securing shelf space for nine of its signature SKUs in CVS, the largest pharmacy chain in the United States. This partnership positions WOW Skin Science as a significant player in the competitive U.S. beauty market.

With this development, WOW Skin Science becomes the first Indian personal care brand to establish a presence across three of the largest U.S. retail chains: Walmart, Kroger, and now CVS. The brand plans to expand its footprint to approximately 2,000 CVS locations within the next 12 months, increasing its reach and visibility. With this combined expansion, WOW Skin Science products will be available in nearly 2,000 outlets nationwide.

“This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States,” said Manish Chowdhary, Co-Founder of WOW Skin Science.

He added, “Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalized, high-quality skincare products in international markets. We remain committed to delivering excellence to our global customers.”

WOW Skin Science’s performance in Walmart stores and on Amazon.com was a critical factor in CVS’s decision to onboard the brand. Currently, WOW Skin Science products are available in approximately 1,200 Walmart stores nationwide.

“Securing shelf space at CVS aligns with our broader strategy to expand WOW Skin Science’s global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets,” said Sandeep Ghoshal, Head of International Business at WOW Skin Science.

The CVS partnership solidifies WOW Skin Science’s offline retail presence in the U.S., reinforcing its position in the beauty and wellness sector. The brand’s placement in three major retail chains is unprecedented for any Indian personal care company, showcasing WOW Skin Science’s commitment to growth and innovation in personal care.

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