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Brand Leaders: Anshul Sood, Co-Founder & CEO, Oceedee Shoes

Education
Entrepreneurship and Family Business Management

Career history
From a family of first generation entrepreneurs, this is the first venture.

Role & responsibilities
Achieve high growth and distribution and position the brand firmly in the bridge to luxury sector.

Strengths & weaknesses
Strengths:
• Leadership comes naturally
• Effective communicator
• Good negotiation skills
Weaknesses:
• Over sensitive about achieving perfection
• Tendency to push people to the brink

Aspiration
Give India a truly global lifestyle brand.

Game changing retail technologies
• Shopify platform
• WhatsApp Business API
• Meta platforms

Skills that helped you succeed
Perseverance and near give up attitude.

Lessons learned
Life is a marathon, not a sprint.

On the future of industry
The bridge to luxury sector is a sleeping giant in India that will grow the fastest in the next decade.

Role model
Ratan Tata – an entrepreneurial inspiration.

Learning from your career
• Life is a marathon, not a sprint.
• Work hard but more importantly work smart.
• Don’t take life too seriously and never give up on your
dreams.

Life mantra
You deserve it only if you earn it.

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