Sundeep Chugh, a seasoned leader in the fashion retail industry, has joined as the Managing Director for leading apparel brand OVS India. This marks a significant step in the brand’s expansion into the Indian market, bringing with it the promise of stylish, inclusive fashion rooted in Italian craftsmanship.
Chugh’s appointment signals OVS’s intention to make a strong entry into India, a market ripe for growth in the fashion retail sector. With over 25 years of experience across multiple industries, Chugh brings a wealth of expertise in profit centre management, retail operations, sales & marketing, channel development & expansion, product management, turnaround situations, high-growth Strategies, and people management. His track record demonstrates his ability to navigate complex market environments and lead successful business transformations.
Throughout his career, Chugh has earned a reputation as a strategic planner with functional expertise in market Plan Execution, Network Development, and Implementation of consumer-centric business strategies. His approach to product management and high-level strategic planning has been pivotal in achieving revenue and profitability goals for the brands he has worked with.
Chugh’s previous roles include serving as President of BIBA Fashion Ltd, where he led the brand through significant growth, and as CEO of Costa Coffee India, where he drove the company’s expansion and market penetration. His diverse background across industries and ability to manage large teams will be critical in shaping OVS’s strategy in the competitive Indian fashion market.
Expressing his excitement about the new role, Chugh stated, “It is a privilege to lead the journey of OVS in India, a brand that not only delivers exceptional Italian fashion but also embodies inclusivity with its vision of ‘LOVE PEOPLE. NOT LABELS.’ I look forward to building OVS India into a brand that resonates deeply with Indian consumers while maintaining the core values of quality and inclusivity.”
With Chugh at the helm, OVS is poised to introduce its celebrated Italian styles to Indian consumers, bringing a fresh perspective to the fashion landscape while embracing diversity and individuality. His appointment underscores OVS’s commitment to success in India, as the brand continues its global expansion under the guidance of a proven industry leader.