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Exclusive sneakers, inclusive community: Crepdog Crew’s winning formula

Crepdog Crew was founded by three friends Anchit Kapil, Bharat Mehrotra, and Shaurya Kumar three years ago. Since then, it has evolved into a multi-crore business. The streetwear aggregator offers limited edition sneakers as collectors’ items rather than traditionally retailing them. Their experiential stores in Delhi and Mumbai stand out for their scale, providing the finest sneaker experience, with the Mumbai store boasting the largest sneaker wall in Asia.

Product Offerings
Unlike traditional retailers, Crepdog Crew is a reseller specialising in limited edition sneakers, offering collectors’ items that cannot be found anywhere else. The brand solely offers limited edition sneakers, with popular models like Air Jordan 1 ‘alternate bred toe’ and Air Jordan 4 ‘Bred Reimagined’ among their fastest moving items. Crepdog Crew boasts over 600 SKUs with over 55 brands in its apparel section.

Building Community
Crepdog Crew’s business ethos revolves around embracing change. By bringing a fresh narrative to the fashion landscape, they offer a platform for emerging streetwear brands and foster vibrant community hubs within their stores. Their approach begins with cultivating a devoted community, recognising that by earning their loyalty, consumer admiration naturally follows.

Brand Strategies
Crepdog Crew has a nationwide presence through its website and operates two experiential stores in Mumbai and Delhi. The brand has curated a seamless online shopping journey characterised by a user-friendly website, personalised recommendations, a wide range of payment choices, intuitive navigation, and responsive customer support.

Innovation & Technology
A notable enhancement in Crepdog Crew’s stores is the implementation of a QR code system, enabling customers to effortlessly view prices and availability by scanning the sneaker with their phone, for a hassle-free shopping experience.

The brand also utilises technology to assist customers in determining their foot sizes, offering tools such as the Brannock device for precise measurements.

Expansion Plans
Crepdog Crew is aiming to extend its presence across all major cities in India with an upcoming store opening in Hyderabad. Moving forward, they will prioritise both online growth and increasing their store count, recognising the importance of both avenues in solidifying their position in the market. Financial Growth Crepdog Crew currently boasts an annual turnover of 80 crores and aims to double this figure annually going forward.

Crepdog Crew’s focus on limited editions promotes slow fashion, emphasising quality over quantity, which is inherently more sustainable than fast fashion. Furthermore, the brand champions sustainability by incorporating biodegradable materials and avoiding plastic usage wherever feasible.

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