Women leaders are transforming India’s fashion retail landscape with strategic vision, innovation, and a keen pulse on the evolving consumer. From luxury to D2C, they’re driving growth, sustainability, and inclusivity—while redefining brand storytelling and digital strategy. This feature celebrates the women reshaping the fashion retail industry, breaking barriers, and elevating India’s global fashion presence.
In this edition, we spotlight Aditi Jawa, Co-Founder of Personal Touch Skincare—an inspiring leader blending luxury, innovation, and purpose to redefine beauty in India’s evolving retail landscape.
Aditi Jawa’s passion for luxury fashion and product innovation led her to the world of retail, where she envisioned skincare as both effective and indulgent— science-backed yet deeply sensorial. This vision inspired her to co-found Personal Touch Skincare, a brand that seamlessly blends high-performance formulations with luxurious self-care. Under her leadership, the brand has grown from a niche concept to an emerging name in the beauty industry, driven by innovation, customer-centric solutions, and strategic expansion. With a background in luxury fashion, retail product development, and honours in commerce & design, Aditi’s expertise ensures that Personal Touch Skincare not only delivers results but also resonates with consumers on a personal level.
Current Role & Responsibilities
As Co-Founder, Aditi plays a pivotal role in shaping the brand’s identity, focusing on design, branding, and storytelling to ensure every touchpoint—from packaging to communication—reflects its ethos. She oversees social media, marketing, and PR, building authentic connections with consumers while closely collaborating on product development to maintain innovation and efficacy.
Challenges & Triumphs in Leadership
As a woman in retail leadership, Aditi acknowledges the challenges but believes a strong support system is key. With a bold vision and the right people by her side, she remains driven to push boundaries and build something even greater.
Key Strengths & Areas for Growth
- Strengths: Creative vision; Resilience; Customer centric
- Area of Improvement: Letting go to focus on the bigger picture
Game-Changing Decisions for Brand
Aditi spearheaded a hyper-localised marketing strategy, prioritising city-wise dominance to elevate Personal Touch Skincare’s presence. This approach enhanced brand recognition, fostered strong regional recall, and amplified community-driven word-of-mouth referrals. The initiative led to a 67% sales surge last year, paving the way for accelerated national expansion.
Essential Skills for Success
- Strategic risk management
- Customer retention & Loyalty
- Scalable marketing & Regional positioning
- Agile decision making
3 Emerging Trends & Technologies Shaping Retail
- AI powered personalisation
- Rise of phygital retail
- Clean beauty and sustainability are becoming essential
3 Career Learnings
- Loving what you do is everything
- Dream big and go all in
- Work-Life balance won’t build an empire
Advice for Aspiring Women Leaders
Take risks, but back them with data.
Biggest Role Model
Ratan Tata
Life Mantra
‘Taking life one day at a time and giving my best in every moment.’
