In a bold move into the realms of self-discovery, Coach introduces the next phase of ‘Find Your Courage’ campaign, where virtual characters Imma and Wu Jinyan embark on a journey exploring the timeless world of denim, a classic symbol of self-expression. This phase delves into the evolution of denim, embracing its enduring appeal while pushing boundaries to forge new possibilities.
Imma, guided by Wu Jinyan, learns about the courage to embrace change and innovation within the classic realm of denim, showcasing the campaign’s focus on encouraging individuals to embrace their true selves in exciting new ways. Additionally, Imma discovers the courage to take risks, overcoming uncertainty with a bold leap forward.
Set within a virtual universe, the campaign serves as a backdrop to unveil Coach’s Spring collection, narrating a story about finding the courage to define authenticity in one’s own unique way.
Titled ‘The Courage to Be Real,’ Coach’s latest exploration aligns with the brand’s commitment to inspiring people to express their multifaceted identities. ‘Find Your Courage’ blurs the lines between physical and virtual worlds, mirroring the way today’s younger generations redefine the concept of being ‘real’ by navigating and embracing the intricate layers of identity.
Coach extends the campaign’s reach through collaborations with gaming platforms, allowing users to dress their avatars in the Coach Spring collection. Additionally, a new multi-sensory iteration of The Coach Tabby Shop, inspired by this season’s Quilted Tabby shoulder bag, will bring ‘Find Your Courage’ to life.
Founded in New York in 1941, Coach is a global fashion house driven by the vision of Creative Director Stuart Vevers. Reflecting the inclusive and courageous spirit of its hometown, Coach creates enduring pieces for individuals to be themselves. Coach operates under Tapestry, Inc., a publicly listed company on the New York Stock Exchange under the ticker TPR.
