On April 17, 2023, global fashion house Coach launched Coach Play Singapore, its second experiential concept store this year after Coach Play Chicago. The New York heritage legacy brand plans to replicate the updated store designs in more cities globally.
While Coach Play Chicago features Coach Create, an exclusive area where customers can create and customize one-of-a-kind runway bags with the help of 3D tools and by choosing their preferred leather, hardware, lining and more, Coach Play Singapore features the first Coach Café, incorporating vibrant food and beverage inspired by the brand’s hometown, New York City.
Coach has partnered with coffee retailer Brawn & Brains Coffee, ‘a local community gem’. On offer are pastries, savories, an assortment of tea, milkshakes and of course, coffee.
The new experiential store is located at 5 Keong Saik Road, Singapore.