Premium French menswear brand, Celio has launched a new digital film as part of its festive campaign for Durga Pujo and Dussehra, capturing the essence of love, joy, and shared moments during the festive season. The campaign showcases Celio’s versatile menswear collection, designed to help customers find their perfect style match while celebrating the bonds of togetherness.
Targeting two key regions—West Bengal and Andhra Pradesh-Telangana—Celio has adapted the film in Bengali and Telugu to resonate with local audiences. In West Bengal, the film features popular actors John Bhattacharya and Ushasi Ray, while in Andhra Pradesh-Telangana, Akhil Sarthak and Pujita Ponnada lead the story. The art direction, set design and casting reflect the cultural vibrancy and unique flavour of each region.
Sharing his thoughts on the campaign, Satyen Momaya, CEO of Celio India, said, “Festivals are a time to celebrate the bonds we share, and our new festive campaign perfectly captures the warmth, love, and spontaneity that make these occasions so special. We wanted to tell a story that resonates across India, while also paying homage to the unique cultural nuances of Bengal and Andhra Pradesh-Telangana. These two regions are very important to us, and this campaign is our way of deepening our connection with the people there. We aim to make Celio a part of festive celebrations, ensuring that no matter the occasion, one can find their love and style match with us. Through this film, we’re inviting everyone to embrace the festive spirit and celebrate in style with Celio, doing it your way.”
The digital film portrays a light-hearted, relatable story of a couple dealing with last-minute festive shopping. The wife, amused by her husband’s procrastination, buys him a stylish festive shirt from Celio. In a sweet twist, the husband surprises her by decorating their home and wearing the same shirt, symbolising their shared sense of style and love.
Simran Kulkarni, Group Creative Manager at Schbang Motion Pictures, said, “When writing this script, we drew inspiration from a real-life story that instantly brought us joy, and we knew it would do the same for others. It’s been wonderful to watch how our production team at Schbang Motion Pictures brought this story to life, capturing the emotions and warmth in a way that leaves you with a smile. It’s a feeling that everyone can relate to, and that’s what makes it so special.”
The festive collection showcased in the film includes a variety of stylish and comfortable pieces such as loose denims, cargo pants, embroidered and knit shirts, premium soft-touch jeans, and polos—perfect for any festive occasion. The collection is available online at www.celio.in and in Celio stores across India.
Produced by Schbang Motion Pictures, the campaign is designed to connect emotionally with audiences celebrating both fashion and the festive spirit.
About Celio
Celio is a French menswear brand and is present across 1100 stores in 50 countries. It carries the latest international range in India of casual wear, denim wear & smart work wear through its exclusive 65 standalone stores and more than 700 shops in leading departmental stores. The brand’s forte is decoding trends, to offer smart and contemporary menswear.
