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Kapil Bhatia, CEO & Founder, UNIREC
Kapil Bhatia, CEO & Founder, UNIREC
Kapil Bhatia is CEO and Founder of UNIREC - a sustainable apparel brand, where every product is produced using recycled plastic PET bottles thereby reducing the carbon footprint. A graduate of University of Mumbai, Kapil has been in the garment retail industry for two decades. His expertise lies in purchasing, retailing, logistics management, financial planning, production planning and customising client requirements.

World Environment Day: Strategies to achieve carbon neutrality in fashion

In recent years, the fashion industry has come under increasing scrutiny for its environmental impact, particularly concerning carbon emissions. As consumers become more environmentally conscious, there’s a growing demand for sustainable and carbon-neutral fashion. From production processes to supply chains, every aspect of the fashion industry is being reevaluated to minimize its carbon footprint. In this article, we delve into the strategies that fashion brands are adopting to achieve carbon neutrality.

Understanding the Carbon Footprint of Fashion

Fashion is not often associated with sustainability, yet its carbon footprint is significant. The industry contributes to climate change through various stages of production, including raw material extraction, manufacturing, transportation, and end-of-life disposal. According to the World Economic Forum, the fashion industry accounts for around 10% of global carbon emissions, making it one of the most polluting sectors.

Strategies for Reducing Emissions

  • Sustainable Materials: One of the primary approaches to reducing carbon emissions in fashion is by using sustainable materials. Traditional textiles like cotton and polyester have high carbon footprints due to intensive farming practices and chemical processes. However, alternatives such as organic cotton, hemp, bamboo, and recycled polyester offer lower carbon emissions and reduced environmental impact.
  • Circular Economy: Embracing a circular economy model is essential for carbon-neutral fashion. Instead of the linear ‘take-make-dispose’ approach, brands are adopting strategies such as recycling, upcycling, and garment rental services to extend the lifespan of clothing and minimize waste. By keeping products and materials in use for as long as possible, the carbon footprint of fashion can be significantly reduced.
  • Energy Efficiency: Improving energy efficiency in manufacturing processes and supply chains is another crucial strategy. This includes investing in renewable energy sources like solar and wind power, optimizing production techniques to minimize energy consumption, and implementing energy-saving measures in facilities and transportation.
  • Local Sourcing: Reducing the carbon footprint of transportation is key to achieving carbon-neutral fashion. By sourcing materials and manufacturing locally, brands can minimize the distance goods travel, thereby lowering emissions associated with transportation. Additionally, supporting local communities and economies fosters sustainability and resilience within the industry.
  • Carbon Offsetting: For emissions that cannot be entirely eliminated, carbon offsetting offers a solution. This involves investing in projects that reduce or capture an equivalent amount of carbon dioxide elsewhere, such as reforestation initiatives or renewable energy projects. While not a substitute for emission reduction efforts, carbon offsetting can help brands achieve carbon neutrality in the short term.
  • Supply Chain Transparency: Transparency throughout the supply chain is critical for identifying and addressing emissions hotspots. By partnering with suppliers committed to sustainability and ethical practices, fashion brands can work collaboratively to reduce emissions and improve environmental performance across the entire value chain.
  • Consumer Education: Educating consumers about the environmental impact of their purchasing decisions is essential for driving demand for carbon-neutral fashion. By raising awareness about sustainable materials, ethical production practices, and the importance of longevity in clothing, consumers can make more informed choices that support a transition to a low-carbon fashion industry.

Challenges and Opportunities

While significant progress has been made, achieving carbon neutrality in the fashion industry is not without its challenges. Limited availability of sustainable materials, high costs of implementing eco-friendly practices, and complex supply chains pose obstacles for brands seeking to reduce emissions. However, these challenges also present opportunities for innovation, collaboration, and systemic change within the industry.


Carbon-neutral fashion represents a paradigm shift in the way clothing is produced, consumed, and disposed of. By adopting sustainable materials, embracing circular economy principles, improving energy efficiency, and enhancing supply chain transparency, fashion brands can mitigate their carbon footprint and contribute to a more sustainable future. While challenges remain, the momentum towards carbon neutrality is growing, driven by consumer demand, regulatory pressure, and a shared commitment to environmental stewardship. As the fashion industry continues to evolve, integrating these strategies will be essential for reducing emissions and shaping a more sustainable and equitable global fashion system.

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