Premium lifestyle brand Napapijri has launched a new range of sustainable summer essentials for men, women, and kids, using Good Earth Cotton®. This collaboration aims to emphasise transparent traceability in fashion and support sustainable sourcing goals.
“Napapijri interprets sustainability as a new form of creativity, an inspiration for new ideas, paths and innovation. Our product and design teams work hand in hand to stay ahead of the curve and receptive to new possibilities in the textile world. Our partnership with trailblazing Good Earth Cotton® represents yet one more step in this direction,” said Silvia Onofri, President, Napapijri.
Australian-grown Good Earth Cotton® is recognised for its positive Net Zero position, focusing on regenerative farming practices that improve soil health, enhance biodiversity, and sequester carbon.
“Teaming up with Napapijri feels like the perfect match. Our verified regenerative Australian cotton allows Napapijri to create summer essentials from fibre that is kind to the planet,” said Dani Statham, Founder, Good Earth Cotton®.
The new collection, which includes T-shirts, polos, and other knitwear, became available online and in select stores from June 6, 2024.
This partnership aligns with Napapijri’s commitment to sourcing 100% of its materials from regenerative, responsibly sourced, renewable, or recycled sources by 2030.
One key feature of this collection is the use of FibreTrace® technology, which embeds luminescent pigments into the raw cotton. This technology allows real-time verification of fibre integrity and tracks the cotton across the global supply chain. Each garment in the collection comes with a QR code that consumers can scan to trace the product’s journey from soil to store.
Good Earth Cotton® focuses on maintaining environmental balance through science and data recording to minimise the impact on natural resources. It delivers annual audited reports on a farm-by-farm basis, ensuring fibre authenticity and integrity with FibreTrace® technology.
Founded in 1987 at the foot of Mont Blanc, Napapijri is a premium lifestyle brand known for its innovative designs, sustainability commitment, and blend of fashion and function.
