The company plans aggressive two-year roadmap for phased omnichannel expansion…
Jewellery pioneer Rupesh Jain, who also founded Candere fine jewellery platform before its acquisition by Kalyan Jewellers is returning to spotlight with his latest venture – Lucira.
Lucira is a lab-grown diamond jewellery brand, offering design-forward fine jewellery for modern consumers. Positioning itself as the unrivalled King of Rings, the brand is exclusively focusing on celebrating proposals, weddings, anniversaries, and personal achievements with its intentional designs and ethically produced products.
The brand also sits at the intersection of heritage craftsmanship and cutting-edge innovation, combining AI-led personalisation, certified lab-grown diamonds, and a seamless digital-first experience.
The launch of Lucira comes at a time when lab-grown diamonds are reshaping the fine jewellery landscape, both in India and globally.
Lucira will offer diamonds that are physically, visually, and chemically identical to mined diamonds—but at a significantly lower financial cost. Certified by IGI, GIA, SGL, and Hallmark, the brand offer complete transparency and assurance of quality.
The brand is currently only available online with nationwide delivery, and will soon debut its flagship experience stores in key metros, followed by an ambitious retail expansion across India and global markets.
Rupesh Jain, Founder of Lucira said, “Our vision is to create a premium, design-led fine jewellery destination that begins online and extends into beautifully curated physical spaces. Our goal is simple: to make Lucira synonymous with modern luxury that’s personal, purposeful, and proudly Indian.”
Lucira is carving a niche in the fast-evolving bridal jewellery space, with a sharp focus on solitaires, bespoke engagement rings, eternity bands, and convertible pieces for everyday wear. The brand has introduced five exclusive signature cuts, each designed to maximise light, emotion, and brilliance.
For Rupesh Jain, Lucira is more than a comeback, it’s a vision for the future of fine jewellery. One where innovation, ethics, and emotional resonance converge. India’s robust diamond manufacturing ecosystem and supportive government policies provide an ideal backdrop for Lucira’s ambitions.
Jain believes India is uniquely positioned to become a major supplier and brand builder in the global LGD market, which has already seen strong demand in international markets as well.
