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Birla Cellulose, Circ team up to meet demand for recycled textiles

Birla Cellulose, the cellulosic fibres business of Aditya Birla Group under Grasim Industries Limited, has entered a long-term strategic partnership with Circ, a U.S.-based textile recycling company. This partnership aims to enhance the scaling of recycled fibres within the textile sector.

Through the agreement, Birla Cellulose will purchase up to 5,000 tons of Circ’s pulp annually for five years, beginning with Circ’s first commercial-scale facility. This pulp will be converted into lyocell staple fibre, which will support Circ’s expansion efforts and provide Birla Cellulose with an enhanced supply of recycled materials.

“Our partnership with Birla Cellulose is significant as it demonstrates both Circ’s ongoing progress towards scalability as well as the industry’s commitment to investing in a truly circular economy,” said Peter Majeranowski, CEO of Circ. “Together, we are poised to create a more sustainable fashion future by integrating recycled materials into textiles on the global stage.”

Dr. Aspi Patel, Chief Technology Officer of Grasim Industries Limited, said, “This partnership reflects our deep commitment to environmental stewardship and represents a crucial step in advancing innovation within the textile industry. By combining Circ’s cutting-edge recycling technology with our cellulosic fibres, we are significantly enhancing the potential for a truly circular economy.”

As demand for eco-friendly materials grows, this partnership underscores the role of the supply chain in supporting sustainable practices. Birla Cellulose’s commitment to purchasing Circ pulp will help meet the increasing need for recycled materials, offering customers high-quality, recycled lyocell fibre.

Birla Cellulose is the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited.

Headquartered in Danville, Virginia, Circ is building a circular economy for the fashion industry. To ease the way for recycled fibres, Circ operates Circ-Ready, a select community of global supply-chain partners with a demonstrated ability to utilise Circ materials.

Both companies are dedicated to reducing environmental impact and promoting circular economy practices in the global fashion industry.

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