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Puneet Dudeja, Director - Business Development, South Asia, WGSN
Puneet Dudeja, Director - Business Development, South Asia, WGSN
Business Development Director for South Asia, WGSN

Beyond comfort: The future of women’s sleepwear & intimates

From eco-conscious materials to bold colour palettes, women’s sleepwear and intimates blend innovation with intimacy, making the personal profoundly political…

As we enter a new season, women’s sleepwear and intimates are evolving, reflecting a world increasingly aware of its challenges and opportunities. This season, intimate apparel transcends comfort and allure, focusing on storytelling, sustainability, and self-expression. The trends showcase a deeper connection between fashion and societal shifts, with designs that are as mindful as they are beautiful. From eco-conscious materials to bold colour palettes, women’s sleepwear and intimates blend innovation with intimacy, making the personal profoundly political. This piece dissects women’s intimates and sleepwear, focusing on key items, core designs, and forecasts.

Women’s Intimates: Key Items

Women’s intimates are embracing a blend of gothic inspiration, AI-driven design, and intricate detailing, setting the stage for key items that are both fashion-forward and evocative.

The #RefinedFetish Set draws from darker trends like #ModernGoth, #Gothlite, and #RefinedFetish, which continue to captivate designers and consumers. This gothic inspired lingerie is elevated with delicate lace, reflecting #BoudoirDressing themes seen at numerous shows. A standout design includes a boudoir-inspired bustier featuring half-lined satin cups and harness-inspired strapping with refined #MetalHardware details, perfect for #UnderwearOuterwear styling. Paired with a mid-rise brief featuring vintage-inspired panelling, this set balances hard and soft elements with its combination of bondage inspired features and ultra-fine lace.

The Ruched Bodysuit is another key item, spotlighting #FabricManipulation with gathers and ruching. This long-sleeved bodysuit in fine knit, such as recycled modal, features an asymmetric, off-shoulder silhouette and central cutout detail. The gathered seams create a figure-hugging effect, making it ideal for #LetsParty styling. This versatile piece is designed for both directional and coordinated modular looks.

The Floral Embroidered Set continues the trend of sheer floral lingerie in sexy #Superglam styles, transitioning into a more classic and sophisticated aesthetic. Influenced by vintage and resale trends, this set features a long-line bralette adorned with large-scale floral embroidered lace in rich jewel tones. The look is completed with a deep, vintage-inspired suspender belt, using high-shine Tencel threads to maintain a polished, bold appearance.

The Super-Nature Sheer Set taps into the ongoing popularity of #Sheers in intimates, offering colourful see-through sets with a playful twist. These styles evolve with animal prints featuring #Psychedelic, #TieDye, or vibrant botanical camouflage effects, inspired by the Super-nature theme. A sheer, high-apex bra with a plunging neckline, paired with a low-rise cheeky brief, showcases this trend with clean-edge bindings and smooth finishes, making it a practical yet fashionable alternative to traditional lace and floral styles.

The Transformative Bodysuit highlights the influence of AI creativity and #DigitalFashion in lingerie design. This seductive bodysuit, made with ultra-fine sheer mesh and two-tone embroidered lace, features non-floral patterns inspired by oceanic or fractal forms of nature. Fine satin bindings along seam lines are bonded to ensure a stitch-free ȃ nish, while lace panels within the cups are lined for a discreet, no-show effect. This piece reflects the transformative colour trends with unexpected surface textures and shade-shifting hues.

Women’s Intimates: Core Items and Design Updates

Women’s intimates are being redeȃ ned by the blend of femininity and functionality, with classic lingerie silhouettes evolving to prioritize lightness, comfort, and reȃ ned design elements.

The Bra
Bra silhouettes retain a classic aesthetic with fuller coverage cuts and underwires, while #Lace makes a strong comeback, as evident in popular collections. These designs emphasise a blend of femininity and practicality, with innovative fits and lightweight construction. The colour palette is kept neutral, featuring subtle shine details. Non-wired styles with flexible fits, along with #Sheer bras are highlighted as key options for enhanced comfort.

The Brief

Vintage-inspired cuts with fuller coverage are gaining traction, particularly in styles featuring #Lace and comfort-focused designs made from non-toxic, natural fibres. Mid-rise and granny-style briefs are becoming increasingly popular, alongside gender-inclusive boxer styles and boy shorts. Materials such as organic cotton, bamboo lyocell, and baby ribs are preferred, with two-tone #Lace adding a touch of sophistication.

The Bralette

Bralettes remain a staple in the trend landscape, with a focus on refining bestselling styles. Updates include the use of two-tone #Lace or #RichEmbroidery, bringing a nod to classic glamour. Super-soft, seamless lounge styles with removable cups and ballet inspired ribs are also key, offering both comfort and a timeless appeal.

The Bodysuit

#Bodysuits continue to rise in popularity, driven by the trend for #UnderwearOuterwear dressing. For the winter season, designs feature long sleeves and ultra-fine knits. #FabricManipulation, including #Gathers, brings a fresh perspective, highlighted as a signiȃ cant detail in recent shows. These bodysuits combine modesty with style, incorporating lined cups and natural ȃ bers for a comfortable fit.

The Corset
The ongoing trend for #Underwear Outerwear styling ensures that #Corsets and bustiers remain essential, particularly for festival dressing. These pieces align with trends like #Y2K, #NeoVictoriana, #BoudoirDressing, Punk Romance, and ‘90s goth. Key features include lined cups for modesty, intricate #Lace, corset detailing, and front closures, making them ideal for #FestivalFashion and party-ready looks.

Women’s Intimates: Colour Forecasts

The upcoming season for women’s intimates features a shift in colour trends, blending classic neutrals with bold hues that mirror the complexities of modern life. As we approach 2025, the palette reflects themes of wellbeing, creativity, and environmental consciousness.

Amid economic, political, and environmental uncertainty, colours are influenced by a desire for emotional understanding. Calming pastels evoke tranquillity, while sustainable mid-tones and neutrals oǹ er a lasting foundation. Hyper-bright shades, driven by the blending of digital and physical realities, symbolise creativity and optimism. Tinted darks, inspired by space exploration and the metaverse, reflect complex human emotions.

Intimates Colour Palette

This season’s palette includes 30 colours. Highlights include key shades like Cool MatchaApricot Crush, Gentle Lavender, Quiet Quartz, and Midnight Plum. These shades will dominate the trends, ranging from energizing pastels to seductive darks, accented by hyper-brights like Cyber Lime, Electric Kumquat, and Flame. The palette is designed to support long-term sustainability goals.

Intimates Core Colours Palette

The core colours for intimates feature a spectrum of skin tones, such as Mellow Peach, Bridal Pink, Sepia, and Timeless Taupe. Unbleached Cotton emerges as a key ivory tone, while Circular Grey is ideal for casual underwear and sleepwear. The palette also includes metallics like Gentle Lavender Shimmer and Chromium, bringing a futuristic, space-inspired shine to the collection.

Surrealist Brights

Surrealist bright colours express creativity and positivity, resonating with the rise of AI Surrealism and AI-generated art. These off-kilter shades bring newness to the palette.
These brights are ideal for high-contrast colour-blocking in sporty or casual styles and can transform classic lingerie into must-have fashion items. For sleepwear, they are set to work well with arty stripes, checks, and quirky novelty prints.

Otherworldly Darks

Seductive dark shades like Midnight Plum paired with light-catching pastels create a futuristic yet sensual mood. This palette is perfect for boudoir and high-end lingerie, using dark bases with satin pastel accents, embroidery, and embellishments. It is also a key palette for digital design.

Amber Glow

Soothing neutrals and natural browns, warmed by amber and apricot hues, add a summery, trans seasonal vibe to winter palettes. This palette is ideal for loungewear, and it also coordinates well with beauty products, accessories, and home decor. Apricot Crush and Warm Amber inject freshness into skin-tone-inspired palettes.

Enhanced Nature

Rich nature-inspired hues are intensified by near-neon brights, reflecting the ongoing fascination with the natural world, enhanced by digital influences. Perfect for flora and fauna-themed embroidery and prints, this palette combines deep greens and browns like Intense Rust with luminescent accents, ideal for dye effects, colour bleeds, and animal prints.

Chalky Ballet Hues

Ballet pastels mixed with warm greys create a serene mood, blending feminine aesthetics with casual wearability. Use this palette for soft lingerie, such as bralettes in mesh with satin detailing, as well as cozy lounge knits, dance-inspired bodywear, and romantic undergarments with a historical flair.

Fun Pastel Mix

Energising pastels paired with hyper-brights stand out on and off-screen, aligning with playful themes like #JoyfulExpression and #Kidult. Cool Matcha is one of the key colours of the season. These playful fashion colours are ideal for graphic lingerie silhouettes in sheer or soft jersey fabrics, detailed with oversized trims, bold cutouts, and novelty sleepwear prints.

Terrific Trio: Key Themes in Women’s Intimates Forecast

1) Expanded Imagination

This theme merges creativity with technology, featuring performance basics, smartwear, and digital aesthetics in fluid, futuristic designs. Influenced by the metaverse and AI, it emphasises the convergence of fashion and tech. The colour palette mixes energising brights with feminine pastels, offering hyper-bright or romantic soft pastel effects.

Key concepts include:

  • Transformative Colour:Shade-shifting effects in fabrics using bio-based materials.
  • Mirroring:Symmetrical patterns and colour-blocking inspired by digital twins.
  • Neu-classical:A modern twist on classic designs with refined, everyday lingerie.
  • Surreal Softness:AI-driven eccentric designs with bold colours and unexpected textures.
  • Ghostly Illusions:Optic whites and neutrals create a hauntingly elegant look.
  • Activated Intimates:Integrating wearable technology and wellness trends into stylish, functional designs.

2) Future Terrains

Focused on sustainability, this theme explores eco-friendly innovations in intimate wear, utilising plant-based dyes and eco-metallic finishes. The colour palette is rich, inspired by Earth’s resources and cosmic energy.

Key concepts include:

  • Plant Power:Biodegradable, plant-dyed underwear with earthy tones.
  • Fractal Nature:Geometric patterns influenced by nature’s structures in bio-based materials.
  • Space Junk:A reclaimed aesthetic with metallic hues, perfect for futuristic loungewear.
  • Super-Nature:Lab-grown materials and dark, nature-inspired hues create a psychedelic vibe.
  • Stealth Wealth:A luxury aesthetic with neutral tones and premium materials, ideal for high-end lingerie.

3) Inter-Actions

Rooted in activism and interconnectedness, this theme reflects the urgency of contemporary design with a focus on sustainable fabrics and cross-cultural collaborations. The colour palette balances rebellious brights with calming neutrals.

Key concepts include:

  • Respectful Remix:Global artisan influences and vibrant over-dyes in intimate apparel.
  • Dark 1990s:Gothic aesthetics and black as a dominant colour, perfect for gender-inclusive designs.
  • Preppy Retro Lounge:Nostalgia meets comfort with retro styles and versatile loungewear.
  • Empowered Femininity:Bold femininity with structured lingerie and rich jewel tones.
  • Ballet Sleaze:A rebellious take on the #Balletcore trend with soft pastels and layered bodywear.
  • Moments Craft:Visible mending and creative repair with natural tones and embroidered details.

Key Items in Women’s Sleepwear

The focus for sleepwear is on warmth, comfort, and versatile designs that can transition between indoor and outdoor settings, as well as function as both sleep and innerwear. Here are the key items shaping this season:

Ballet Sleaze #Bodysuit

The Ballet Sleaze trend is central to intimates and womenswear, drawing from #Dancersise and #TrendingTikTok #Balletcore aesthetics, but with a gritty, subversive twist.

#HyperTexture Robe

A significant trend in apparel, #HyperTexture, is making its mark on sleepwear with soft, tactile surfaces perfect for #Cosy indoor-outdoor pieces like the #RobeCoat.

Stealth Wealth #MatchingSet

Pared-down luxury is crucial, emphasising longevity, cross-seasonality, and versatility. Elevated sleepwear has become a key focus, driven by recessionary environments and an awareness of overproduction.

#BoudoirDressing Pyjama

The #BoudoirDressing trend injects a sense of glamour into the season’s overarching focus on cozy comfort.

Women’s Sleepwear: Core Items and Design Updates

Contemporary sleepwear emphasises premium fabrics that offer warmth and versatility, aligning with the ongoing focus on cost-effective, multi-purpose clothing. These core items are designed to enhance comfort while being suitable for wear both inside and outside the home.

Pyjama

Pyjamas continue to evolve from the #HomeHub and #TwoMileWear trends, focusing on smart, loose-fitting silhouettes in premium fabrics and neutral colours. This evolution caters to the need for sleepwear that is both comfortable and stylish enough for casual outings. Brands and consumers alike are incorporating sustainable wool-cashmere blends for added warmth, and lightweight quilting or wool fabric blends. Gender-inclusive #HeritageChecks offer a versatile pattern option, while monochrome trims and elasticated #Ruffle cuffs add a touch of refinement.

Base Layer

As #CostOfLiving concerns persist, the importance of leggings and tops that can be worn as base layers increases. These pieces offer additional warmth under clothing, making them essential for the colder months.

Cosy Matching Set

The high cost of living continues to drive demand for versatile lounge pieces that balance warmth with #ElegantComfort. #MatchingSets that blur the lines between work and leisure become a staple in this environment.

Dressing Gown

Dressing gowns have become a standout item in sleepwear, especially with the rise of at-home loungewear. They offer an extension of the #TwoMileWear trend, providing both comfort and style.

Nightie

Nighties designed with pared-down luxury align with the Stealth Wealth trend, focusing on premium fabrics and subtle, elegant details.

Conclusion

As we conclude our exploration of trends in women’s sleepwear and intimates, it is clear that this season is about more than just aesthetics—it is a reflection of our evolving values and the world around us. From the fusion of sustainability and style to the embrace of innovative technologies and timeless designs, the trends highlighted in this article underscore a deepening connection between fashion and broader cultural movements. As women continue to seek out apparel that resonates with their personal narratives, the intimate wear and sleepwear of this season provide not just comfort, but also a canvas for self-expression, empowerment, and mindful living. As these trends take hold, they remind us that fashion, even in its most intimate forms, has the power to shape and reflect the world we live in.

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