BESTSELLER India has appointed Sumit Dhingra as its new Country Director, effective June 1, 2025. With over two decades of experience in the fashion and lifestyle industry, Dhingra brings extensive expertise in general management, brand building, retail expansion, and strategic growth. His leadership is expected to play a pivotal role in steering BESTSELLER’s expansion in the Indian market.
Dhingra’s career spans leadership roles at Aditya Birla Fashion and Lifestyle, United Colors of Benetton, and Arvind Fashions, where he was instrumental in scaling multiple international brands. Most recently, he led Crocs’ business operations across India, Southeast Asia, the Middle East, and Africa. His deep understanding of brand management and retail operations positions him well to drive BESTSELLER India’s continued success.
Anders Holch Povlsen, CEO of BESTSELLER, expressed confidence in Dhingra’s leadership, stating, “Sumit has strong experience in the fashion industry and a leadership approach that aligns well with BESTSELLER and our goals in India. We remain focused on growing our business in this market, and I’m confident that, together with the team, Sumit will help drive that growth.”
Sumit Dhingra stated, “BESTSELLER has firmly established itself as a prominent player in the Indian fashion landscape, and I am excited about the opportunity to contribute to its next phase of growth. All BESTSELLER brands are currently at an interesting juncture, having achieved significant progress while presenting substantial opportunities for further expansion and growth. I look forward to collaborating with the team to deliver excellence in the Indian market.”
Sumit Dhingra will succeed Vineet Gautam, who stepped down as Country Director last year.
About BESTSELLER India
BESTSELLER India is part of the Denmark-based fashion group BESTSELLER, which operates in 48 countries with over 2,800 chain stores and 16,000 multi-brand outlets. In India, BESTSELLER markets brands including JACK&JONES, VERO MODA, ONLY, SELECTED HOMME, JACK&JONES JUNIOR, and VERO MODA GIRL. The company currently operates 260 exclusive brand outlets and is present in over 1,542 shop-in-shops across the country.
