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Bata India appoints Deepika Deepti as Head of Marketing

Bata India has announced the appointment of Deepika Deepti as their new Head of Marketing. With over two decades of experience in marketing and business roles at leading brands, Deepika Deepti brings extensive knowledge of both the Indian and international retail industries to her new role.

On this appointment, Gunjan Shah, MD & CEO, Bata India commented, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Deepika’s career includes significant contributions at adidas, where she was instrumental in driving business growth for India and emerging markets, and in shaping the sneaker industry in India with initiatives such as adidas Originals, Yeezy, and Neo.

As the Chief Executive Officer at CAMP SMA, she managed brands like Bhaane, Veg Non Veg, and formed a strategic partnership with Nike India. Most recently, she served as Senior VP of Marketing at Metro Brands Ltd, where she led campaigns and modern cultural movements for brands including Metro Shoes, Fitflop, and Fila.

“Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & cannot wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market,” said Deepika Deepti, Head of Marketing, Bata India on her appointment.

Deepika is an alumnus of the National Institute of Fashion Technology, specializing in Accessory and Apparel Design. Her appointment is expected to contribute significantly to Bata India’s strategic growth and market presence.

Bata India, a leading footwear retailer and manufacturer, operates over 2,150 stores and serves approximately 250,000 customers daily. The company sells nearly 50 million pairs of shoes annually and continues to expand its omnichannel presence.

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