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AJIO exclusively launches womenswear brand Foundry

Cover Story Clothing Limited (CSCL) introduces its latest venture, Foundry, a women’s fashion brand catering to the tastes of Gen Z. The brand has debuted exclusively on the fashion platform AJIO, offering a range of trendy apparel and accessories.

Foundry, initially launched with 1,500 styles, aiming to expand its offerings to over 6,000 styles by the upcoming year. The brand plans to release 50 new styles daily, ensuring its customers have continuous access to the latest trends at attractive price points.

“Our focus on being first on trend allows us to remain at the forefront of the fashion landscape, To satisfy the changing needs of our customers, we are dedicated to consistently extending the scope of our offerings. As India’s most preferred shopping destination for Gen Z fashion shoppers, AJIO was our go-to launchpad for Foundry,” said Manjula Tiwari, MD & CEO, Cover Story Clothing Limited.

Vineeth Nair, CEO of AJIO, expressed excitement about exclusively launching Foundry on the platform, acknowledging the growing preference for affordable fast fashion among young consumers with a keen eye for style.

Foundry’s collection encompasses an array of essential fashion items, including top wear, dresses, bottom wear, co-ord sets, and outerwear. The brand also offers a diverse selection of accessories such as jewelry, bags, caps, scarves, etc.

Foundry joins the portfolio of international and homegrown brands on AJIO, adding to the platform’s wide variety of curated fashion styles. AJIO, recognized as a leading fashion destination, has witnessed significant growth in its customer base and traffic over the years.

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