Beauty retailer Nykaa has opened its largest store in the country — a 5,500 sq. ft. Nykaa Luxe outlet at Ambience Mall, Vasant Kunj, New Delhi. Billed as an immersive “beauty playground,” the store combines a curated luxury assortment with elevated experiences and beauty expertise, underscoring the company’s growing bet on premium beauty retail.
The new store houses more than 10 dedicated shop-in-shops from global luxury and prestige names, including Chanel, Yves Saint Laurent, Charlotte Tilbury, M.A.C, Laneige, Kiehl’s, Estée Lauder, Clinique, Kay Beauty, Nykaa Cosmetics and Lancôme — each given space to build its own distinct in-store identity.
Beyond retail, the store integrates several experiential features: a Beauty Studio offering makeovers and skin consultations, Consultation Hubs for guided product discovery, personalised gifting and engraving services, and a Fragrance Finder to help shoppers navigate scent choices.
The store’s makeup range includes Rare Beauty, Huda Beauty, Kylie Cosmetics, Benefit Cosmetics, Anastasia Beverly Hills, e.l.f. Cosmetics, NARS, Urban Decay, Milk Makeup, NYX Professional Makeup, Bobbi Brown and Too Faced.
Its K-beauty and J-beauty section features Laneige, SK-II, Sulwhasoo, Anua, Celimax, Numbuzin, Tonymoly, Beauty of Joseon, The Face Shop, Biodance and Innisfree, while the derma-focused shelf includes La Roche-Posay, CeraVe, Eucerin, ISDIN and Aestura alongside Dermalogica, Murad, Pixi, The Ordinary, Clarins, Shiseido and Kama Ayurveda.
Hair and styling brands on offer include Kérastase, Redken, L’Oréal Professionnel, Olaplex, Dyson, Good Hair Day, indē wild, OUAI and Aveda. The fragrance edit spans Tom Ford, Jo Malone London, Carolina Herrera, Paco Rabanne, Bvlgari, Prada, Versace, Armani, Jean Paul Gaultier, Maison Margiela and Sol de Janeiro.
The Vasant Kunj launch follows Nykaa’s opening of Charlotte Tilbury’s first flagship Beauty Wonderland in India at Nexus Select Citywalk earlier this year, and a second Charlotte Tilbury boutique at Mall of India, Noida — both run end-to-end by Nykaa, from operations and staffing to merchandising and supply chain.
Commenting on the opening, Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said: “The opportunity in premium beauty is not simply about offering more products; it is about creating a more sophisticated beauty ecosystem around the consumer. As discovery becomes increasingly digital, physical retail has an opportunity to become more experiential, more expert-led and more personal. Our role is to make premium beauty not just more accessible, but also more discoverable and easier to navigate for the Indian consumer. Delhi has been an important market in this evolution, which is why we have continued to invest in differentiated luxury formats here. With our new Nykaa Luxe store at Ambience Mall, Vasant Kunj, we are bringing together the breadth of our assortment, our partnerships with leading global brands and the expertise of our teams to create a destination that reflects where beauty in India is headed. We are grateful to our brand partners and the Ambience Group for partnering with us in bringing this vision to life.”
The Nykaa Luxe store is now open to the public at Ambience Mall, Vasant Kunj, New Delhi.
As of June 30, 2026, Nykaa serves over 60 million customers across its online platforms and 324 offline stores.
