Condor began its retail journey in 1997 by distributing products through wholesalers to reach multiple brand outlets (MBOs). Over the years, it has experienced significant growth, expanding its market presence across India. Initially focused on fostering strong relationships with wholesalers and retailers, Condor established a solid foundation for its expansion. By 2024, its distribution network has thrived, fueling substantial growth. While standalone brand stores are not yet in place, Condor actively plans to introduce them shortly, aiming to elevate brand presence and enhance the customer experience.
Innovation & Technology
Condor Footwear has been synonymous with quality, innovation, and customer satisfaction since 1997, pioneering PU footwear technology in India. Its Surat, Gujarat facility reflects the brand’s commitment to craftsmanship. It seamlessly blends tradition with modernity, exporting to over 45 countries. Strategic partnerships underline the company’s global excellence. Its relentless pursuit of quality and innovation defines it, offering unmatched value and a legacy of excellence to its customers worldwide.
Emerging Categories
The brand has introduced a range of comfort-focused footwear prioritising unparalleled comfort and style. The shoes feature innovative cushioning technology in the insole for extra support, alongside a smooth lining for a luxurious feel against the skin. Incorporating materials known for their softness and ability to conform to the shape of the feet ensures a custom fit and all-day comfort. Dedication to sourcing top-notch materials creates designs that speak to both quality and comfort, redefining the footwear landscape with every step.
Product Development
Condor’s approach to footwear design and development is anchored in innovation, quality, and customer-centricity. Starting with a deep dive into current fashion trends and customer preferences, its design team collaborates closely with artisans and engineers to craft prototypes that marry style with functionality. The brand prioritises high-quality materials, focusing on advanced cushioning technology and ergonomic designs to ensure unparalleled comfort and support. Incorporating customer feedback and market research, Condor iteratively refined its designs to exceed expectations for style, comfort, and durability, ensuring every pair of Aerowalk footwear delivers an exceptional experience to customers.
Market Presence
Aerowalk has solidified its market presence across India through a network of Multi-Brand Outlets (MBOs), with widespread availability in major regions, particularly in the South, West, and Central areas, followed by significant representation in the North and expanding reach in the East. Internationally, the brand exports to over 45 countries across the Middle East, Africa, and Asia. While branded stores are not currently in operation, strategic partnerships with wholesalers and distributors ensure accessibility to Condor footwear domestically and abroad. Looking ahead, it aims to further extend its global reach.
Leveraging Digital Platforms
Aerowalk enhances the customer shopping experience through a user-friendly website, optimised for mobile devices, offering detailed product information and easy navigation. Integrated social media channels enable convenient shopping directly from platforms like Instagram and Facebook, while fast and convenient checkout processes prioritise customer satisfaction. Its marketing strategy focuses on boosting brand awareness through digital channels and strategic partnerships, targeting individuals seeking fashionable yet comfortable footwear. By delivering exceptional experiences and fostering meaningful connections, Aerowalk cultivates lasting brand loyalty among its customers.
Expansion Plans
Focused on strategic expansion and innovation, Aerowalk aims to establish itself as a globally recognised footwear brand known for comfort, style, and quality. With plans to expand both domestically and internationally, leveraging distribution networks and online platforms, innovation remains pivotal as the brand invests in R&D to introduce cutting-edge technologies and materials.
Targeting tier 1 cities in India and exploring opportunities in tier 2 cities, Aerowalk seeks to capitalise on growing demand domestically. Internationally, the brand plans to export products to new markets, leveraging its reputation for quality and comfort. Tier II cities are seen as vital to growth, offering significant potential for market expansion. Moving forward, Aerowalk will concentrate on growing online, capitalising on the convenience of digital shopping while maintaining a strategic presence in physical stores to drive continued growth and accessibility.
Financial Growth
The brand’s current annual turnover stands at Rs 180 crore, with a projected growth trajectory over the next two years, anticipating revenues ranging between Rs 250 crore to Rs 325 crore. Emphasising private label products exclusively, they contribute significantly to its overall revenue, accounting for approximately 95%. This underscores its commitment to delivering high-quality, innovative footwear solutions tailored to diverse customer needs. Maintaining control over quality, design, and brand identity drives sustained growth and customer satisfaction.
Sustainability
The brand prioritises eco-conscious practices in product development and manufacturing to minimise its ecological footprint. Operating smoke-free facilities and adhering to stringent pollution control measures further mitigate environmental impact. When sourcing raw materials, the brand chooses suppliers and materials aligned with sustainability goals, avoiding those contributing to pollution. Though eco-friendly products are not yet part of the brand’s lineup, it continually explores ways to enhance sustainability across operations, committed to addressing environmental concerns at every level of the business.
The Next Big Change in Footwear
India’s footwear industry is poised for growth, driven by factors such as a burgeoning middle class, urbanisation, and rising disposable incomes, leading to increased demand for branded and premium footwear. This growth aligns with evolving consumer trends favoring online shopping, sustainability, and omnichannel retail strategies. Looking ahead, the industry is expected to embrace technology and innovation to enhance product performance and customisation, catering to eco-conscious consumers. Overall, India’s footwear sector presents significant opportunities for expansion and transformation in response to changing consumer preferences and market dynamics.
