Homegrown denim-focused menswear brand Stylox Fashion has launched its D2C e-commerce website Stylox.in, as part of strengthening its omnichannel strategy. Additionally, the brand has also marked its debut on major online marketplaces including Amazon, Myntra, and Flipkart.
The launch is a key part of Stylox Fashion’s growing D2C strategy, allowing customers to experience the brand directly across both online marketplaces and its own digital storefront, the brand said.
The expansion follows a recent board meeting attended by the company’s leadership, investors, industry veterans Sanjay Nigam, Founder, Fashion Entrepreneur Fund; Amit Singhal, Advisor, and Ritesh Verma, VP, Fashion Entrepreneur Fund and brand ambassador Sukhbir Singh. The discussions focused on accelerating the brand’s reach across both marketplace platforms and D2C channels, with a strong emphasis on accessibility, scale, and product visibility.
Brand ambassador Sukhbir Singh said, “I’ve been associated with Stylox fashion for two years, and I am proud of this partnership. Vishal and Ritika have built something real here. Stylox Fashion understands the Indian man, their style, their budget, and what they actually want to wear. Now that the brand is available on every major platform people shop on, along with a completely refreshed website and new collections, I genuinely feel this is just the beginning of a very big story.”
Co-Founders, Ritika Mehra and Vishal Mehra said, “This launch is an important milestone for Stylox Fashion. While denim continues to remain our core strength, the brand today represents a much wider menswear vision. Launching our ecommerce website and expanding across Amazon, Myntra, and Flipkart allows us to reach consumers across the country and build a stronger and more direct relationship with our customers. The website is not just a sales platform for us, it is becoming the centre of our D2C journey, helping us understand consumer preferences better while strengthening our omnichannel retail strategy. The new collections reflect the direction in which the brand is evolving – modern, accessible, and fashion-forward.”
Over the last few years, Stylox Fashion has steadily strengthened its presence in India’s fashion market through its focus on affordable, high-quality menswear. The brand currently operates over 60 stores across India.
