Swiss watchmaker TAG Heuer has launched a digital boutique exclusively on Tata CLiQ Luxury, giving customers across India online access to its timepieces through a partnership announced by the platform on Thursday.
The boutique sits within TimeVallée, the multi-brand luxury watch retail concept that has been available on Tata CLiQ Luxury since 2023. TAG Heuer joins a line-up of Maisons already on the platform under the TimeVallée banner, including Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Piaget, Panerai and Roger Dubuis.
The boutique offers a curated selection of TAG Heuer watches, with a focus on four collections: Monaco, Carrera, Aquaracer and Formula 1. The Monaco is known for its square case and racing heritage, while the Carrera is positioned as the brand’s expression of timeless sporting elegance. The Aquaracer reflects its spirit of adventure and technical expertise, and the Formula 1 range draws on the brand’s long association with motorsport.
TAG Heuer, one of the best-known names in Swiss watchmaking, has built its reputation on precision, innovation and a strong connection to motorsport.
Gopal Asthana, CEO of Tata CLiQ Luxury, said: “We are delighted to exclusively launch TAG Heuer’s digital boutique on our platform. Known for its high-precision timing innovations and timeless style, we have further strengthened our watch portfolio by offering consumers across the country access to its iconic collections. The watches category is one of our key growth drivers, and the TimeVallée portfolio of brands on our platform has continued to see strong demand. The addition of TAG Heuer further builds on this success and reinforces our commitment to making globally celebrated luxury brands more accessible to discerning consumers across the country.”
Shoppers can also use Tata CLiQ Luxury’s assisted sales service, which connects customers with experts who offer personalised guidance in choosing a watch.
Tata CLiQ Luxury is India’s premier luxury lifestyle platform and follows a “Slow Commerce” brand philosophy. It offers premium and luxury brands across categories including accessories, apparel, beauty and fragrances, fashion, handbags, home, sneakers and footwear, stationery, and watches. The platform provides luxury delivery and unboxing experiences and personalised privilege programmes managed by relationship managers. Its circular packaging programme lets customers return empty boxes so they can be recovered, refurbished and reused.
