Womenswear label VERO MODA has announced actor Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, in a move the brand says reflects its push to strengthen its foothold in the Indian womenswear market.
The collaboration pairs VERO MODA’s brand identity with Hydari’s personal style, which the company describes as understated and individualistic. According to the brand, the campaign is built around the idea that a woman’s style can shift from moment to moment while her sense of self remains constant.
The campaign showcases pieces from the season’s collection, including dresses, jumpsuits, co-ord sets, denim, blazers and knitwear, positioned as versatile options for a range of occasions through the day.
Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market.”
Speaking about the campaign, Aditi Rao Hydari said, “VERO MODA has always stood for quiet confidence, and that’s something I connect with personally. Being part of the Vero Moda AW’26 campaign feels like a natural extension of that philosophy.”
The AW’26 collection featuring Hydari is now live across VERO MODA’s retail stores, its app, and www.veromoda.in. The brand has simultaneously launched its festive line, also available both online and in stores.
Founded in 1987 as BESTSELLER’s first fashion label, VERO MODA has grown into one of Europe’s best-known high-street fashion brands, with a focus on versatile, everyday womenswear. In India, it operates through exclusive outlets, shop-in-shops, its app, website, and major online marketplaces.
BESTSELLER is a family-owned Danish fashion company founded in 1975, with a portfolio of more than 20 brands sold in over 90 countries. In India, its brands include JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL, alongside its digital platforms and marketplace presence.
