Shoppers Stop has launched a denim-focused campaign called ‘Denim Decode,’ featuring more than 2,000 styles across brands including Calvin Klein Jeans, Guess, Gas, G-Star, Jack & Jones, Allen Solly, Only, American Eagle and Pepe Jeans. Levi’s has joined as the campaign’s Official Fashion Partner, and Vogue is participating as a styling and fashion-editorial partner. The launch event included a performance by pop group First5.
As part of the campaign, the retailer has organised its denim offering around four categories it calls the Trendsetter, Hustler, Boss Lady and Entrepreneur, each tied to a different style profile.
Members of Shoppers Stop’s First Citizen Club loyalty programme can access styling assistance through the company’s Personal Shopper service during the campaign.
Promotional offers include Rs 750 off purchases of Rs 7,000 or more, and a chance to win Tommy Hilfiger luggage on purchases above Rs 6,999. Additional brand-specific discounts are also available.
Jiten Mahendra, Customer Care Associate and Chief Marketing Officer, Shoppers Stop Ltd., said, “Denim has evolved from being a wardrobe staple to becoming a powerful expression of individuality and personal style. With Denim Decode, we wanted to help customers look at denim differently and discover the fits, silhouettes and looks that feel distinctly their own. At Shoppers Stop, our focus is on creating curated experiences that help customers discover and express their personal style.”
