Activewear brand TechnoSport has opened a new 64,000 sq. ft. warehouse at Welspun One Logistics Park in Baglur, Bengaluru, marking a key step in its expansion strategy. The move is set to boost the company’s controlled warehousing capacity by 130%, reinforcing its retail and D2C growth ambitions.
The company’s vertically integrated manufacturing model underpins the expansion, allowing it to maintain quality, speed, and scalability across operations. Plans are already in motion to grow the Baglur facility further, with an additional 85,000 sq. ft. slated for completion by year-end, the company said.
The new warehouse complements TechnoSport’s existing 1 lakh sq. ft. facility in Tiruppur, together forming a pan-India distribution network designed to streamline inventory movement, store replenishment, and order fulfilment across retail partners, marketplaces, and the brand’s own website.
Currently, the Baglur facility houses 1.8 million units of stock and handles up to 1 million pieces a month — a figure that can scale to 2 million, with the infrastructure built to eventually support 3 million. The move positions TechnoSport for aggressive retail and omnichannel expansion in the months ahead.
Leadership Speaks
Puspen Maity, CEO, TechnoSport, said, “Our vision has always been to set the benchmark for activewear in India. The Baglur warehouse is a strategic milestone, reinforcing a national supply chain that integrates manufacturing, logistics, and technology at scale. It enables us to deliver with speed, maintain consistent availability, and elevate the customer experience across retail and D2C channels, fortifying TechnoSport’s leadership and operational foundation as we continue to grow nationwide.”
Sachin Tandon, Chief Planning and Supply Chain Officer, TechnoSport, said, “The launch of our Baglur warehouse marks a significant step in building a resilient, scalable, and technology-driven supply chain for TechnoSport. As our retail footprint and omnichannel presence continue to expand, this facility strengthens our ability to manage inventory efficiently, improve replenishment cycles, and ensure faster deliveries across key markets. Designed with future growth in mind, the warehouse gives us the flexibility to scale operations to support increasing demand while maintaining high service levels for our customers and partners.”
Speaking on launch, Sandeep Jhunjhunwala, Director Of HRM & Modern Trade, TechnoSport, said, “Supply chain excellence has become one of the biggest competitive advantages in modern retail. As consumer expectations continue to evolve, brands need distribution networks that are faster, smarter, and built to scale. The launch of our Bagalur warehouse is a strategic investment in strengthening TechnoSport’s supply chain capabilities, enabling improved inventory management, faster deliveries, and higher service levels across key markets. As we continue expanding our footprint, the facility is expected to generate over 200 direct and indirect employment opportunities.“
Jobs and Operations
On the employment front, the warehouse currently employs over 120 people, with women making up nearly 30% of the workforce, and is expected to generate 200-plus direct and indirect jobs going forward. It supports critical supply chain functions such as storage, fulfilment, replenishment, returns management, quality checks, and repacking. For customers in Bengaluru, the facility enables next-day delivery on orders placed via TechnoSport’s website.
Strategic Location
Strategically located, the Baglur warehouse strengthens the brand’s access to South India while doubling as a feeder point for national distribution, offering seamless connectivity to Karnataka, Andhra Pradesh, and western India. The facility is fully tech-enabled, leveraging advanced systems to drive faster and more reliable order fulfilment.
Backed by deep expertise in textile innovation and a commitment to accessible fitness, TechnoSport’s mission centres on empowering movement for all. The brand is currently in a phase of rapid expansion, having crossed 52 exclusive brand outlets, alongside a diversified presence across categories and markets.
